Trend

The Internet of Eyes and Ears

By Izzy Ashton

Our phones, and the super computers they house, can now see and hear as well as they can read and listen. This is transforming the way that brands can use this technology to help assist us in our everyday lives.

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Trend

Making the brand experience relevant

By Jovan Buac

In the future, will more brands successfully translate in the US? The big question isn’t just about how relevant your branding or pack design is, but rather it's about how compelling the overall brand experience is in an ever more competitive world.

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Trend

Why should we feel guilty for snacking?

By James Nixon

But if the way we eat has changed, what we eat needs to follow. Processed, high calorie, sugar-laden snacks just won’t cut the mustard anymore, so ‘Generation Graze’ is going to hunt down an alternative.

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Trend

Nowhere to Hide

By Kara Melchers

A successful business can also be an ethical one. Transparent production processes are fundamentally changing how, where and by whom products are made.

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BITE Focus

A Beautiful World

By Izzy Ashton

As beauty takes a step forward and we look ahead into the New Year, customers will be asking questions of brands, and the industry as a whole, looking to them to lead the way in diversity, inclusivity and technology.

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Trend

It Takes a Village

By Izzy Ashton

By aligning themselves with the voices of their audiences, brands are able to become more actively involved in real societal issues, ones that directly affect their customers, and take on a more visible role within their community.

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Trend

The Butcher, The Baker and The Candlestick Maker

By Richard Danks

Google “retail is dead” and you’re faced with sifting through 26,800,000 search results. As a strategist working with retailers day-in day-out this is either a very bad thing or a very good thing, depending on which way you look at it.

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BITE Focus

Christmas Countdown

By Izzy Ashton

Thank goodness this year’s Christmas ads offer some light relief. Their simpler, stronger stories are designed to land the right emotion, whether that’s laughter, nostalgia or a simple case of goosebumps.

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Trend

Permission to think about a different world

By Kara Melchers

Whatever your industry, a diverse and representative workforce is the best way to ensure that the products you create or the services you provide best represent the audience you are talking to.

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BITE Focus

To infinity and beyond

By Kara Melchers

Uber delivers food, Amazon streams music and Spotify puts on festivals. It's time to explore new markets.

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Trend

Should brands have a higher purpose?

By Izzy Ashton

Every brand is born from a purpose. But should brands have a higher purpose? Or, has doing good become the latest trend?

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Trend

The lost art of inter-agency collaboration

By Dan Claxton

We’re all creative people, and we all want to ensure that we deliver the best work that we can. We need to get back to collaborating and building ideas, allowing them to grow and flourish.

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BITE Focus

Find your festival spirit

By Izzy Ashton

The best brand experiences of the year

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