Nationwide's new 'PayDay SaveDay' campaign uses an unusual new voice to challenge behaviour and get us thinking about an issue that none of us want to talk about.
By Nicola Kemp
We asked some of the leading minds in our industry what they are reading this summer when their smartphones are firmly in their pockets and their out of offices firmly on.
By David Sanger
AI has often been depicted to show the worst of traits inherited from humans. But how does our relationship with it change if it can embody the best?
By Elliott Starr & Laura Clark
Blood cancer has a brand issue: put simply, it is far less well understood than other types of cancer. DRUM worked with the charity Anthony Nolan to raise awareness & understanding of their vital work.
It’s no secret, the way in which we’re consuming content is rapidly changing. The concept of the collective digital experience is here, and Twitch is leading the way.
By Izzy Ashton
This year will go down as a watershed for women’s sports and brands are paying attention.
By Nicola Kemp
As the climate emergency rises up the business and brand agenda, will we see a growing number of brands adopt the Greenpeace approach and recycle their advertising?
By Nicola Kemp
Rising political and economic uncertainty will lead to zero overall growth in marketing budgets in the second quarter of 2019 according to the IPA Bellwether Report.
By Izzy Ashton
Brands can help shape an understanding of an experience which many people go through every day. These stories can help foster empathy in an audience & ultimately help move the needle towards even more inclusive representation.
By Richard Wise
What’s rational is rarely what’s human. Which is why however rational the Remain idea was, it’s gone. Because something with more tribal and human appeal was presented in a way that captured the popular imagination.
Sixt launches a campaign to scratch the driving itch, without the dirty downside.
By Matt Waller
This year, Matt Waller, Creative Director at Recipe, asks himself not ‘Who won big at Cannes?’ but ‘What won big at Cannes?’
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