Trend

Forget invite-only, everyone is invited to Houseparty

By Tamara Littleton

Tamara Littleton, CEO of the Social Element charts the latest must-have social media platform’s rise and asks, how can brands avoid being the dad on the dancefloor?

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Trend

What happens in the real world when we all go home?

By Andrew Piper

Andrew Piper, Creative Director at Rare Design explores the idea of what ‘real world’ means and how brands can go about maintaining a connection with their consumer.

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Trend

The Great Indoors? Media habits and media buying under lockdown

By Sam Fenton-Elstone

As the tensions and uncertainty of the early stages of the COVID-19 pandemic settle into the fraught stability of lockdown, AIP chart the new behavioural trends that are emerging.

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BITE Focus

COVID-19: Key questions all marketers should be asking

By Matt O'Grady

Matt O’Grady, Global Commercial President at Nielsen Media explores how businesses can support their brands and make money in such unchartered waters as these.

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Trend

Time to reset travel

By John Speers

In these unsettling times, Kemosabe’s Head of Strategy John Speers shares the agency’s latest edition of Human Magazine, aiming to help change the way people travel, for good.

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BITE Focus

Donations, production & social distancing: More brands step up to the coronavirus pandemic

By Izzy Ashton

In unprecedented times, brands are letting their actions speak for themselves.

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BITE Focus

How a pair of creatives called time on toxic gossip magazines

By Izzy Ashton

Ads Dechaud and Phil Le Brun, a creative duo at Wonderhood Studios teamed up with Visual Diet to create a campaign to highlight the toxicity at the heart of the gossip-driven media.

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BITE Focus

How brands are positively reacting to the coronavirus pandemic

By Izzy Ashton

While the World Health Organisation is advising people to limit their news intake during these unsettling times, many brands and businesses are stepping up, offering advice, reassurance and empathy for their consumers around the world.

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BITE Focus

Marketing lessons from a last-minute livestream

By Kim French

In order to keep calm and carry on, the creative industries need to learn how to adapt quickly, writes Kim French, Business Development Director at Cherryduck Productions.

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BITE Focus

The pitch process is broken so how do we fix it?

By Nicola Kemp

Industry leaders came together at a recent Creativebrief Explores event to examine how to put the respect back into the pitching process.

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Trend

Why now is the time for a renaissance in TV advertising for charities

By Rob Stephens

In the midst of the rise of performance marketing and social media amongst charity brands, Rob Stephens from John Ayling & Associates explains why now is the time for a renaissance in TV advertising.

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Trend

Brains and brands: Neuromarketing in 2020

By Aoife McGuinness

Aoife McGuinness, Neuroscience Consultant at HeyHuman believes that, while we’ve still not seen the full potential for neuromarketing, especially in advertising, there is a renewed confidence in its potential.

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Trend

A big red bomb & a vulva-shaped grenade against the male view of the world: How the female gaze can revolutionize advertising

By Nadja Lossgott

‘Blood Normal’ was one of the most ground-breaking campaign’s in the history of advertising and proof of what happens when you shift the lens.

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Trend

Data needs women, it’s 100% true

By Zoe Yardley

Today, only 27% of the data industry is occupied by women. Zoe Yardley, Senior Data Analyst at Armadillo says that while she loves numbers, this isn’t the kind of statistic she wants to be seeing.

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