Adventurers, authors, activists, and of course advertising. The stage was set for BITE LIVE 2018 to be a mind-opener. The day promised a look at the industry through different eyes.
By Izzy Ashton
Although brands have been involved in encouraging voters in the past, the US midterm elections seem to mark the largest push by companies doing what they can to assist the democratic process.
By Stuart Wood
As a result of the selfie generation’s interest in personal appearance, or simply an overall increased interest in wellness, the male grooming category is booming. But for most guys, it’s still a bit of a mystery.
By Izzy Ashton
Advertising needs to focus on the process of ageing, on the person who is ageing, turning their lives into a journey of celebration rather than a sequence of ages to be ticked off.
By Sarah Daniel
Long before the Cambridge Analytica scandal broke, people were starting to find the pervasiveness of personalised ads a little unsettling. The public are wary and brands need to take that on board.
Listening to a podcast is an intimate experience. So, unsurprisingly this attention has made it an increasingly attractive proposition to advertisers.
By David Sanger
Some brands are shirking the ordinary, the expected and the safe to move in the direction they believe is right.
By Izzy Ashton
The face of fashion is changing. Whether it’s through diverse casting in ads, technological advancements or retail shifts, the industry is moving to reflect today’s world, our world.
By Alex Michael
Meaningful connections break through clutter and give people something to share and talk about, in a space that was originally designed for this to happen.
By David Sanger
Being a loner – or to dispense with the romanticism, lonely – is no longer something celebrated, but something portrayed in its complexity.
In 2017, global feminine hygiene brand Libresse (known as Bodyform in the UK) recognised a huge issue: women’s periods are largely absent from popular culture.
By Izzy Ashton
The goal is that one day diverse representation and accessible design won’t have to be greeted with surprise. It will simply be reflected in products, systems and amongst designers themselves.
Whether it’s Disney, Pixar or Studio Ghibli, animation is storytelling unbound by time or reality, that transcends all ages and cultures. Time to abandon the restraints of reality.
By Izzy Ashton
We often look back to the past, to our own pasts and childhoods specifically, to reminisce on those good old days and to attempt to dispel anxiety about our future.
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