BITE Focus
Stockholm
JMWGolin's Creative Director delves into the city's secrets, from where to try the best Swedish meatballs to cooking up a city-wide burger feast and IKEA's infamous pee-for-a-crib ad.
BITE Focus
Redefining Beauty
By Izzy Ashton
The definition and perception of beauty is changing, forcing the industry to change too. Here’s how some brands are keeping up.
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Uniting A Divided Nation With A Sausage Roll
By Alex Clough
With the launch of the Vegan Sausage Roll, Greggs fundamentally changed the food conversation and brought people of all diets together behind the milestone vegan innovation.
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Time for bed: Our new obsession with sleep
We’re obsessed with getting enough sleep. And in pursuit of the perfect eight hours we’ve given ourselves insomnia. But with the arrival of any epidemic comes new commercial opportunities for brands and entrepreneurs.
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Should brands be signing up to Veganuary?
By Izzy Ashton
Earlier this week I desperately tried to eavesdrop as three workmen discussed Greggs’ latest creation: the vegan sausage roll. I never did find out what they thought but I did, unfortunately, see Piers Morgan’s faux vomit when he sampled the roll on Good Morning Britain.
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Driven by Intuition
For its latest ad Lexus trained Artificial Intelligence to tell the story of the AI in the car. From script to final edit, here’s what happened when the brand relinquished creative control to the machines.
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Christmas at John Lewis
Everyone knows the John Lewis Christmas campaign, but not everyone knows the story of the strategic thinking behind it.
BITE Focus
Best of BITE 2018
It’s been a great year for BITE including a new look editorial page, our best BITE LIVE yet and contributions from some of the most creative, passionate and brilliant folks in the industry. To give you a flavour here’s our round up of the most viewed articles from each month.
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Treat myself? Oh go on then
Indulging has historically been considered as both frivolous and childish. But our social listening tool told us that as a result of demanding lifestyles, people are increasingly spending money and time on “kidulting” experiences.
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Palm oil and Christmas
We took an unusual approach for Christmas 2018, to spread the message of destructive palm oil by an unconventional method, whilst meeting multiple objectives for two very separate organisations: Greenpeace and the supermarket Iceland.
BITE Focus
The best ads of Christmas 2018
By Izzy Ashton
This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.
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Beauty Without Judgement
There is no quick fix to such a complex cultural issue as beauty cyberbullying, but brands like Rimmel London have the opportunity and responsibility to play their part in creating positive social change.
BITE Focus
Amsterdam
By Paddy Garvey
Breaking convention, the world’s deepest party & hidden beaches, Amsterdam is a global village with an infectiously diverse culture that actively encourages innovation.
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Brand activists, choose your words wisely
We live in more transparent times, and now there’s nowhere for CEOs to hide. The customers have arrived with their pitchforks and placards and they’re demanding brands speak up.