BITE Focus
From festivals to out of home when everyone was at home
By Izzy Ashton
How HUN Wine and TBWA pivoted its marketing strategy to bring lightness to lockdown with wine in a can.
Trend
Broadcasting without borders: How brands can stop the cycle of cultural appropriation
Duncan Parkes, Co-Founder & Creative Director at CellarDoor asks, why do so many brands still fall short on the statements they make?
BITE Focus
“If you’re one team, trust is built within it”: How Persil and MullenLowe pivoted to celebrate staying home during lockdown
By Izzy Ashton
The brand that has long been the proponent of Dirt is Good and outdoor play, suddenly had a new tagline to offer.
Trend
Brands must adapt to social commerce, or be left behind
By Oli Booker
As social platforms become serious e-commerce channels, Oli Booker, Head of Paid Social at Reprise UK outlines how brands must adapt and embrace new opportunities now, or risk being left behind.
BITE Focus
The anti-panic buying model: How Bother and Wax/On are simplifying the weekly shop
By Izzy Ashton
Douglas Morton, Founder of Bother and Ben Hooper, Creative Partner at Wax/On on the power of collaboration, brand self-awareness and being inspired by disruption.
Trend
U OK UK? Why brand purpose is more important than ever
By Ben Bilboul
Ben Bilboul, CEO of Karmarama & Managing Director at Accenture Interactive introduces a new report to help the marketing sector understand the changes in customer priorities taking place during lockdown.
BITE Focus
#TheBigMissYou: How Fox and Hare found a silver lining for The Big Issue
By Nicola Kemp
How The Big Issue and Fox and Hare turned to creativity in the crisis to fill The Big Issue’s funding gap.
BITE Focus
We are not “all in it together”
By Izzy Ashton
Research from Mother and davies+mckerr has unpacked how consumer behaviour is really shifting under lockdown.
BITE Focus
Love under lockdown: How eharmony and The Specialist Works brought virtual matchmaking to the masses
By Izzy Ashton
A relationship of mutual trust enabled this dating giant to seamlessly roll out a new feature, launch it to market and pivot a media plan to help people find love under lockdown.
Trend
Goodbye to old routines
The lockdown has reminded brands of what is important in establishing loyalty that transcends occasion or habit, writes Dave Lawrence, Planning Partner at Brave.
BITE Focus
WACL Gather 2020: Go Further Together
By Izzy Ashton
Syl Saller CBE, outgoing CMO of Diageo and Camilla Harrisson, CEO of Anomaly, discussed the importance of psychological safety at work as WACL Gather went virtual.
Trend
A new collective model shining a light on creative talent
By Elliot Maher
With brands reigning in their ad spend, Elliot Maher, Co-Founder of Rising Tyde believes the climate is ripe for the rise of a more flexible, transparent and agile agency model built around a collective formula.