By Izzy Ashton
Games are still a place for exploration, development, education but perhaps most importantly today they’re also where you can both build and become a part of a community.
By Izzy Ashton
Consumers are done with talking, with words and empty promises, with hard to imagine numbers and overwhelming quantities. What they want is proof and evidence of brands making a change, and a means for them to do the same.
By Sophie Lewis
THINK! were looking for a vehicle or a person who could impart wisdom in a way that would mean an audience of young, male, new drivers would listen to and absorb it. Enter the Road Whisperer.
By Izzy Ashton
Money is a sensitive topic. It’s awkward, people don’t want to ask questions. But a number of brands are challenging that mindset and helping consumers open up.
By Jamie Peate
Jamie Peate, Global Head of Retail Strategy for McCann Worldgroup and self-confessed Manco-phile, takes a look at the city’s vibrant renaissance, showcases some of the work coming out of the metropolis and plays tour guide.
By David Sanger
As people look away from their phone screens, brands are returning to the page to reach their audience, fully embracing the power of the book-bound, written word.
By Izzy Ashton
From online to offline, experiences are taking precedence over product. An engaging, unique experience can cement a brand as part of a consumer’s lifestyle rather than just a retail exercise.
By Izzy Ashton
When London Mayor Sadiq Khan shares the stage with Richard E. Grant (fresh off the back of an Oscar nomination), Paul Polman the former CEO of Unilever and countless highly acclaimed marketers, you know you’re in for a few interesting discussions.
Here, Richard Wilson, CEO of storytelling agency CLICKON shares the latest trends that affect how brand storytelling will evolve in the next few years.
By Erick Rosa
Publicis One Japan's CCO talks us through the neon colored nights, hidden bars, Michelin stars, temples & science fiction of Tokyo.
By Izzy Ashton
Here, some of the attendees at this year’s SXSW festival from socially-led creative agency We Are Social share some of the trends, brands and talks that stood out for them over the last few days.
We live in an increasingly connected world, so why does society feel like it’s growing further apart?
By David Sanger
Inevitably, whenever a brand throws its weight behind a greater cause, there are cries of why can’t they just stick to selling stuff? But there are brands, and agencies, that are instead embracing the fact that, yes, advertising really can save the world.
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