BITE Focus
From Last Orders to getting back on the bar stool
By Nicola Kemp
How Carlsberg and Fold7 elevated brand building in the wake of the Coronavirus crisis.
Trend
Why Born Free and ENGINE turned to real voices in lockdown
By Nicola Kemp
A new campaign highlighting the plight of animals in captivity shines a light on the power of lived experiences and real voices in advertising.
Trend
The great rebuild, retold: Agency-as-infrastructure and telling a new story
Sam Fenton-Elstone, CEO and Co-Founder of Anything is Possible on why the future hasn’t changed; it’s just going to get here faster then expected.
Trend
The ‘Good Life’: How brands can make sustainable living easier
By Anna Lungley
Anna Lungley, Chief Sustainability Officer at Dentsu Aegis Network explores why more brands aren’t responding to the immediate crisis at hand, that of climate change.
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Transforming this crisis into your biggest creative opportunity
By Elliot Maher
Elliot Maher, Co-Founder of Rising Tyde on how brands who see this time as perhaps one of the most exciting in business history will be the ones to pioneer the next developments in customer experience.
BITE Focus
“If you are a creative, you need an audience”: How ENGINE and Jägermeister got the (virtual) party started
By Izzy Ashton
In the absence of physical gatherings, brands stepped in to fill the gaps, to support local businesses and keep people partying, even when they were physically separated.
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New work order: What coronavirus has taught us about what we want from a workplace
By Emma Caselton & Freddie Simmonds
With a split in appetite for where we choose to work in the future, what might this mean for transitioning our workplaces and the ways in which we work?
Trend
Creative effectiveness in the new normal: No silver bullets
By Daren Poole
Daren Poole, Global Head of Creative, Insights Division at Kantar explores what truly makes a brand creatively effective.
BITE Focus
“Clients get the work they deserve”: How British Gas and The&Partnership showed they are 'Here to Solve', even during coronavirus
By Izzy Ashton
Gone was Wilbur the Penguin and the animated world; in his place was ‘Here to Solve’ focused on driving a change of perspective and shifting consumer perceptions.
Trend
Purpose Disruptors invite the industry to be part of The Great Reset
By Izzy Ashton
A new movement has launched which aims to use the creative industry’s talent and influence to help ensure the positive environmental behaviours developed during lockdown become a long-term shift in society.
Trend
Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies
By Nicola Kemp
A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.
Trend
Why community is the future of fashion culture
By Izzy Ashton
The fashion industry is reflecting the shifting market, recognising that engaging directly with consumers becomes a powerful marketing tool; the consumer becomes the influencer.
BITE Focus
“We are on the right side of history if we speak out”: MRSpride on advocacy, representation and insight
By Izzy Ashton
MRSpride’s event explored the power of agency, the importance of partnerships and of telling marginalised stories in mainstream culture.