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Virgin Active campaign trolls toxic wellness culture
By Nicola Kemp
The global marketing push urges consumers to push back against wellness washing
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Pay transparency: The creative industry's secret weapon
Pay transparency can help foster a fair and equitable workplace where talent feels valued
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Pencils and minds sharpened: How the break has helped creatives get back to school
By Daisy Pack
Daisy Pack, Managing Director of Hunter: UK, shows how soaking up inspiration can keep creative brains receptive to invention
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Prioritising sustainability is important but it needn’t fall to the CMO
Sustainability is a business issue that must be acknowledged rather than pushed down the list of priorities
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Unlearning "always available" behaviour
Fergus McCallum, CEO at TBWA\MCR commits to being more unavailable and empowering employees
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The evolution of fandom
By Calvin Innes
Embracing the power of fandom gives brands an opportunity to connect in meaningful ways with audiences
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Brandtech brings ethics to AI for marketing leaders
By Nicola Kemp
The launch of Bias Breaker is taking aim at AI’s role in perpetuating stereotypes
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Wait… did adland have a 'Brat Summer'?
The advertising industry has embraced a summer of chaos and imperfection
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How to market a West End show for 25 years - and counting
By Anne Ewart
This year marks the 25th anniversary of Dewynters’ clients Mamma Mia! and The Lion King
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Put the mirror away! Why escapism is a powerful advertising tool in a cost of living crisis
By Naomi Dunne
Against a backdrop of crisis audiences look to entertainment over reflection
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The role of generative AI in image creation: Essential insights for marketing professionals
Understanding consumer attitudes toward AI-generated imagery is key before integrating it into marketing strategies
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John Lewis refreshes ‘Never Knowingly Undersold’
The price promise will return updated for the modern era of shopping alongside a new campaign from Saatchi & Saatchi
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Adopting a back-to-school mentality beyond September
By Holly Ward
How to harness the positivity of new possibilities all year round
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How can fresh brand identities support charities?
By Abb-d Taiyo
A strong brand identity is essential to effectively communicate a charity’s purpose, values, and mission