In a crisis, emotional impact is more important than ever, says Lazaros Nikiforidis, Executive Creative Director at Digitas.
By Steven Moy
Steven Moy, CEO of Barbarian on the conversation points that emerged from the agency’s recent event on how brands can navigate the deeply challenging moment we find ourselves in.
By Izzy Ashton
With women’s careers disproportionately affected by the ongoing crisis, a panel of Gerety Awards judges highlight the importance of creating space for different voices to thrive.
James Hickman, Strategy Director at Walker on the importance of long-term strategic thinking at a corporate level when it comes to resetting the dial on authentic representation.
By Izzy Ashton
Nicola Kemp, Editorial Director at Creativebrief, explores the greatest threat to gender equality in our generation and the crisis of inclusion that is materialising, at AdWeek 2020.
By Izzy Ashton
Nicola Kemp, Editorial Director at Creativebrief hosted a panel that explored what makes for effective work and how marketers should be operating in an ever-changing communications landscape.
By Ana Saffer
Ana Saffer, Account Director at IMA on the importance of peer-to-peer brand advocacy and why The INKEY List launched in the UK with 11 of the brand’s superfans as the face of the campaign.
By Esteve Jané
Esteve Jané, CEO of Shpock discusses how the ‘joy of selling’ is making the resale sector more fun and involved as we all spend more time at home.
By Nicola Kemp
How Hotter and Pablo London smashed stereotypes to raise the bar in marketing to older women.
By Nicola Kemp
The evolution of the ground-breaking campaign is a testament to the ability of marketing to move from advertising to activism.
By Izzy Ashton
Samsung’s educational programme is now entering its second year to educate and empower the next generation of social innovators and pioneers.
By Simon Long
Simon Long, Executive Creative Director at IMA on how brands embracing change and thinking longer can look forward to a brighter future.
Paul Reynolds, MD of MassiveMusic explores what the sound of sonic success looks like for brands wanting to stand out in the market.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in