Trend

Allies in the shadow pandemic

By Bexy Cameron

Director Bexy Cameron writes about a campaign for domestic violence charity STORM designed to create a safe space for victims of domestic abuse to share their stories.

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Four TikTok myths to ignore

By Sam Gormley

Sam Gormley, Founder of Osaka Labs explores the misunderstandings that surround the TikTok platform and debunks the biggest myths.

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Turning our appreciation for key workers from claps to fair pay

By Clare Duncan

Clare Duncan, Communications & Marketing Manager at Living Wage Foundation on a new campaign in partnership with Clear Channel to highlight how vital the Living Wage is.

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Time well spent

By Gareth Davies

Gareth Davies, Managing Director of Leagas Delaney on how the shift to remote working has forced agencies to focus on how they actually spend their time.

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Why brands need to stop happy washing to win

By Anna Salda

Anna Salda, Senior Strategist at CPB on the importance of moving away from perfection towards portraying real authenticity, to a world that isn’t perfect but that still inspires.

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The tech industry must talk directly to the women it needs to attract

By Sinead Bunting

Sinead Bunting, Co-Founder and Creator of the Tech Talent Charter on why the opportunity for diversity in tech lies within the industry.

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Why we’ve launched a petition highlighting the stigmatization of female/LGBTQ+ sexualities on social media

By Andrea & Evi

The Co-Founders of Biird highlight the blatant double-standards in the execution of adult content policies across social media platforms to galvanize support to change policy.

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BITE Focus

Platform’s launch underlines need for new models in adland for brands and talent

By Nicola Kemp

In the midst of this crisis, the drive to do things differently may well be born just as much from necessity as traditional entrepreneurial spirit, as Kate Bosomworth and Justin Tindall are demonstrating with Platform.

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Sleep is under threat

By Caroline Smith

Caroline Smith, Creative Director at eve sleep on the importance of switching off for the night and shifting to sleep mode.

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The key to resilient & game changing creativity

By Aaron McFeely

Aaron McFeely, Lead Strategist at Space introduces the agency’s latest work for Glenfiddich and highlights why vulnerability is essential in successful creativity.

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Exercising transformation during a pandemic

By Emma Caselton

Emma Caselton, Senior Creative Strategist at Seymourpowell explores how the UK rediscovered the joy of exercise, and how technology is helping to define the notion of what a gym looks like.

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Pandemic shoppers are shifting stereotypes

By John Clark

John Clark, Planning Director at Coley Porter Bell highlights the shifting consumer shopping habits, encouraging brands to pay attention to stay relevant.

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Trend

If not now, when?

By Gareth Kane

The world is more open to change than ever before, writes Gareth Kane, Head of Strategy at The Marketing Store. Now is the time for brands to replace rhetoric with action.

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Trend

How technology is enabling more inclusivity in creativity, but where it also hinders it

By Kristen Sanger

Kristen Sanger, Senior Director of Contributor Marketing at Shutterstock on the importance of inclusive keyword use and ensuring diversity in the tech design process to mitigate for human bias.

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