BITE Focus

Collective consciousness: Learnings from Ogilvy’s internal employee groups

In the midst of the enforced remote working ushered in by coronavirus, employee engagement networks have never been more vital to driving the diversity and inclusion agenda.

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BITE Focus

Hitting the right tone: How brands can capitalise on the power of community and creativity in the midst of the coronavirus crisis

With the challenges of the ongoing crisis come new opportunities for brands to creatively connect, as Jo McCrostie, Creative Director at Global explored at BITE LIVE 2020.

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BITE Focus

“When inspiration arrives, I want it to find me working”

Creative advice from BITE LIVE 2020’s storytelling masterclass with Havas London’s Vicki Maguire and Kate Mosse.

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BITE Focus

It is possible to raise the bar: Marketing lessons from the female lens

In a panel discussion created in partnership with The Gerety Awards the opportunity to raise the bar when it comes to creativity for good and gender equality was top of the agenda.

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BITE Focus

Finding, building and maintaining your confidence in a virtual working world

For Bloom’s panel at BITE LIVE 2020, three industry leaders offered their vital advice about developing confidence, setting boundaries and remembering your worth.

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BITE Focus

It is time to say NO to toxic behaviour

With 60 years’ experience in the industry between them, Sue Higgs and Melody Sylvester highlight the importance of drawing boundaries, listening to one another and finding your tribe.

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BITE Focus

Uncomfortable Conversations: Episode 1

2020 has taught us that to keep quiet isn’t good enough. In the first episode of Lucky Generals’ new podcast on intersectionality, launched at BITE LIVE 2020, we explore who works in the creative industries.

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BITE Focus

Play it forward: Changing the narrative to confront racist myths in sport

At the heart of this discussion at BITE LIVE 2020 was the importance of unpacking the myth of the Black athlete in sport and of examining what the creative industries as a whole can do to accelerate change.

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BITE Focus

How do you solve a problem like staying creative in the midst of a global pandemic?

Practical tips from creative leaders and entrepreneurs about how to get shit done in the midst of the current crisis.

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BITE Focus

It’s the most wonderful time of the year

By Izzy Ashton

In our Big Christmas Focus for this unprecedented year, read about the ads that have captured the community spirit, delivered some festive magic and urged compassion and empathy from each and every one of us.

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Trend

Why supporting local business is more critical than ever

By Dan Jude

Dan Jude, Global Creative Lead, Google & YouTube at Redwood BBDO on the importance of supporting local businesses, both with a wallet and a kind review.

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The importance of joyful magic this Christmas

By Matt Shaw

Matt Shaw, Senior Planner at The&Partnership on giving people a dose of Christmas spirit and how escapism always triumphs in dark times.

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John Lewis and Waitrose celebrate the power of kindness this Christmas

By Izzy Ashton

It’s kindness that won out in 2020, as John Lewis and Waitrose want to remind us this Christmas in a new campaign asking us all to ‘Give a Little Love’.

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How big screen lessons in ageism can help marketers connect with older consumers

By Meta Redstedt

Meta Redstedt, Global Master Brand & Communications Director at TENA introduces the Ageless Test and highlights the importance of ending ageist stereotyping.

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