By John Coote
John Coote, Account Director at 23red on how simplicity, authenticity and purpose should be key priorities for brands hoping to reach millennials in this time of crisis.
By Russell Hall
From streamed concerts by Chris Martin and live sets from Berlin’s top DJ through to virtual museum tours and theatre streaming platforms, the events of 2020 are causing a seismic shift in the experience economy.
By Toto Ellis
While now is not the time for opportunism or narcissism, Toto Ellis, Chief Strategy Officer at Mc&T believes every brand in every category can and should remain present and visible.
By Izzy Ashton
ENGINE Creative’s latest campaign for Women’s Aid illustrates the realities of life under lockdown for victims of domestic abuse in a film created by a collaboration of industry experts, who never once met.
Tamara Littleton, CEO of the Social Element charts the latest must-have social media platform’s rise and asks, how can brands avoid being the dad on the dancefloor?
By Andrew Piper
Andrew Piper, Creative Director at Rare Design explores the idea of what ‘real world’ means and how brands can go about maintaining a connection with their consumer.
As the tensions and uncertainty of the early stages of the COVID-19 pandemic settle into the fraught stability of lockdown, AIP chart the new behavioural trends that are emerging.
By Matt O'Grady
Matt O’Grady, Global Commercial President at Nielsen Media explores how businesses can support their brands and make money in such unchartered waters as these.
By John Speers
In these unsettling times, Kemosabe’s Head of Strategy John Speers shares the agency’s latest edition of Human Magazine, aiming to help change the way people travel, for good.
By Izzy Ashton
In unprecedented times, brands are letting their actions speak for themselves.
By Izzy Ashton
Ads Dechaud and Phil Le Brun, a creative duo at Wonderhood Studios teamed up with Visual Diet to create a campaign to highlight the toxicity at the heart of the gossip-driven media.
By Izzy Ashton
While the World Health Organisation is advising people to limit their news intake during these unsettling times, many brands and businesses are stepping up, offering advice, reassurance and empathy for their consumers around the world.
By Kim French
In order to keep calm and carry on, the creative industries need to learn how to adapt quickly, writes Kim French, Business Development Director at Cherryduck Productions.
By Nicola Kemp
Industry leaders came together at a recent Creativebrief Explores event to examine how to put the respect back into the pitching process.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in