Trend

Beyond the TV ad: How brands can sprinkle holiday magic throughout their marketing campaigns

By Tamara Littleton

By tuning into consumer sentiment, brands can forge real, human relationships that last beyond the festive season, writes Tamara Littleton, CEO of The Social Element.

Read more
Trend

Creating brand awareness and looking beyond 2020

By Scott Room

Scott Room, Director of Brand and Digital, Openreach on the power of connectivity and the work Openreach is doing to drive the UK’s digital future and growth.

Read more
Trend

The gift that keeps on giving: How everywhere commerce is fuelling holiday shopping and beyond

By Julia Fontaine

Julia Fontaine, SVP Growth at MediaMonks London on the new user behaviours suggesting a shift in shopping mindset and how brands can connect with audiences through differentiated digital experiences.

Read more
Trend

What next for the creative industry? Creative growth through agile thinking and soulful tech

By Nicky Badenoch

Nicky Badenoch, Co-Founder and CMO of GENIE on why businesses should be using respectful technology to supercharge their talent networks.

Read more
BITE Focus

“You don’t need to be making something right now, just making the best of it”

By Izzy Ashton

As Ogilvy’s Pipe Apprenticeship scheme begins recruitment for 2021, Helen Matthews, Chief People Officer and two previous Pipe apprentices, Lily James and Naomi Nicholl offer their advice.

Read more
Trend

Immersive entertainment will be the phoenix that rises from the ashes of 2020

By Daniel Hemsley

Daniel Hemsley, Managing Director at Swamp Motel on the opportunity that immersive, online entertainment provides for both brands and businesses alike.

Read more
Trend

The supply and demand of saving the planet

By Aaron McFeely

Our time with nature as a home is running out and we need to see it as precious rather than a commodity, writes Aaron McFeely, Lead Strategist at Space.

Read more
BITE Focus

How advertising is funding climate science denial

Jake Dubbins, Co-Founder of the Conscious Advertising Network highlights the very real situation taking place online, where advertising is inadvertently funding climate change misinformation.

Read more
BITE Focus

Bleed red, think green: A marketing masterclass from DAME’s Celia Pool

At this year's BITE LIVE 2020, Celia Pool, Co-Founder of DAME delivered a marketing masterclass in brand bravery, creating aspirational environmental products and giving back where you can.

Read more
BITE Focus

Lessons from Wombstories: Incredible things happen when you tell the truth about women’s bodies

The team behind the ground-breaking #wombstories campaign from AMV BBDO and Essity talk bravery, complex storytelling and the importance of listening to every woman’s lived experience.

Read more
BITE Focus

Too young to have an opinion, too old to be relevant?

Anna Dalziel, Founder of 40 Over Forty and Director of Brand at Momentum Worldwide and Tag Warner, CEO of GAY TIMES, tackled the advertising industry’s ageism problem at BITE LIVE 2020.

Read more
BITE Focus

“You have to let your inner coach be louder than your inner critic”

The This Way Up panel at BITE LIVE 2020 explored how best to focus on and launch a new project, to build your confidence and take your time.

Read more
BITE Focus

Masculinity in crisis

The stereotypes which surround masculinity have long been out of touch with the real lived experiences of men, as Fernando Desouches, Managing Director of New Macho at BBD Perfect Storm explored at BITE LIVE 2020.

Read more
BITE Focus

She Takes Over Talks: Recognise and represent

The first of adam&eveDDB’s speaker series, #SheTakesOverTalks at BITE LIVE 2020 underlined the need to showcase and amplify the creative work of women in the midst of the coronavirus crisis.

Read more