Trend

The evolution of relationships in a brave new virtual world

By Kim Walker

Kim Walker, Chairman of Aprais on the importance of maintaining and building better client agency relationships in a virtual working world.

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Influencer 2.0: Authenticity and advocacy

By Aaron McFeely

Aaron McFeely, Lead Strategist at Space on how a return to authenticity is the key ingredient to the survival of influencer marketing, something that brands should both value and seek out.

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Changing the perception of insurance for the next generation of problem solvers

By Rachael Lynch

Rachael Lynch, Marketing Manager at Direct Line on creating a new youth-focused social series in partnership with Wilderness, MediaCom and Channel 4.

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Small talk, big impact

By Pascal Rotteveel

Pascal Rotteveel, Executive Creative Director, Western Europe at VIRTUE introduces a new digital app designed to recreate random moments of office social interaction to maintain company culture.

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Will every month be Dry January in 2021...probably

By Nicola Kemp

Carlsberg’s global campaign for its alcohol-free beer brand underlines the category's transition to the marketing mainstream.

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Consumer movements leaving 2020 behind

By Mordecai

The innovation leader Mordecai explores how marketers and consumers alike have pivoted to an ever-changing world.

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The big brand reset: Ignore DTC at your peril

By Chris Gokiert

Chris Gokiert, CEO at Critical Mass highlights the importance of DTC for every brand and why there needs to be a reconstruction of the brand ecosystem around the customer.

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Why 2021 is the year for sonic branding

By Paul Reynolds

Paul Reynolds, Managing Director at MassiveMusic on the power of a brand’s sonic identity and why it is no longer just a nice-to-have.

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The year that was in influencer marketing: How brands battled with diversity and inclusion, micro influencers and TikTok

By Charlotte Williams

Charlotte Williams, Founder of SevenSix Agency on the importance of creating room for change when it comes to the influencers brands choose to work with.

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Living with dementia: In plain sight, but unseen

By Hamzah Selim

A new campaign from Mindset4Dementia reflects the experience of people living with dementia, often in plain sight, but unseen. Hamzah Selim, Founder of Mindset4Dementia is out to change that.

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Where do cavemen shop in a pandemic?

By Ella Goldwater

Ella Goldwater, Account Executive at The 10 Group, explores how consumers shifting motives are being affected by COVID-19, and how brands can, and should, react to this change.

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Why brand owners need to engage with the Engagement Economy

By Chris West

Chris West, CEO of Verbal Identity on the importance of taking a real look at your brand language to develop a full verbal identity.

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Is AI the problem and the cure to empowering women in the workplace?

By Vee Lockey

Technology simply plays the role we give it, so why not use it instead for good, to empower women and help reduce inequality, writes Vee Lockey, Strategist at AnalogFolk.

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Trend

If 2021 were a colour

By Flo Lau

Flo Lau, Creative Director at Shutterstock, delves into 2021’s top trending colours and their use in marketing material to increase brand engagement.

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