By Nicola Kemp
The brand’s marketing chief explained how seeing digitisation as an opportunity rather than an enemy has fuelled brand growth.
By Izzy Ashton
The coronavirus crisis has heightened the lack of public trust in advertising, making it vital that the industry remains focused on driving the trust agenda.
By Nicola Kemp
Shareholders are going to be focused on how firms can deliver against revenue and there will be greater scrutiny on marketing spend with significant implications for the industry.
By Ben Jeffries
Despite the difficulties of the last year, Ben Jeffries, CEO & Co-Founder of Influencer writes, brands have been presented with opportunities to develop more meaningful relationships with consumers.
By Phil Garnham
Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.
Graham Bird and Julie Evans, Co-Founders of Black Kite on the importance of embracing collaboration, developing new techniques and championing a blended workplace.
By Alan Jarvie
Alan Jarvie, Founder & Worldwide Creative Director at LONDON Advertising on creating a sale to help save 2021, reminding businesses that you have to speculate to accumulate.
By Jeavon Smith
Jeavon Smith, ECD and Partner at Amplify on how the continual harmonising of IRL and URL is the new sweet spot for how we creatively continue to redefine experience.
Adam Reynolds, Senior Copywriter at IMA takes a look at the year ahead and encourages brands to be consistent, not to chase short-term fads and fleeting cultural trends.
By Matt Evans
Matt Evans, Creative Director at Mammoth highlights ever-increasing importance, and relevance, of agility when it comes to brands responding in real-time to the world around them.
By Alice Woods
Alice Woods, UK Creative Strategist at Momentum Worldwide on the transformation of the experience industry from practicality to positivity.
By Andy Nairn
In his first book, Lucky Generals Founder Andy Nairn explores the role of luck in business and how it can be used to stack the odds in your brand’s favour. Here, he explains how you can improve your luck in the coming year.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in