Trend
A move to the minimal
By Liam McHugh
Liam McHugh, Design Director at Missouri Creative writes that brand logos are being simplified because the world around them is more complex.
BITE Focus
Dr Jart+ and Impero on the shift from ecommerce to experience
By Nicola Kemp
The brand’s disruptive new AR-led campaign disrupts category norms and signals the rise of immersive digital experiences in ecommerce.
BITE Focus
Ad Net Zero brings together cross industry coalition to take action on climate
By Nicola Kemp
The group’s supporter base has outlined its action plan to meaningful change in the run-up to COP26.
Trend
#BrandShareTheMic opens up new ways for brands to collaborate with young Black creators
James Hogwood, Creative Director at Livity & Co-Founder of Brand Share the Mic on why the creative industry needs more initiatives to increase the meaningful inclusion of Black talent.
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The dwindling culture of celebrity: Why brands are turning away from big names
Molly Rowan Hamilton, Strategy Director at BrandOpus NY on how celebrities are no longer the only icons of our society. Everyday people are too and increasingly, they call the shots.
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Standing out in a sea of blue
By Will Thacker
Will Thacker, Co-Founder & Creative Director of 20something on a new brand identity the agency created for Seven Clean Seas and the importance of designing to counter to the visual norms.
Trend
B2b marketing in 2021: Why brands need to rethink audience engagement
By Hannah Patel
Hannah Patel, Director, EMEA at Red Lorry Yellow Lorry explores the shifting behaviours and parameters of b2b marketing from embracing storytelling to harnessing technological advancements.
Trend
How the ecommerce explosion is shaping the way we shop
Cara van Rhyn, Strategist at Leagas Delaney explores the shopping evolution that she hopes will lead to a more hybrid relationship between ecommerce and retail in the future.
Trend
How the Big Issue partnered with LinkedIn to digitally empower its vendors
By Izzy Ashton
Through a partnership created by FCB Inferno, the businesses are aiming to upskill and educate vendors whilst also emphasising the importance of online communities.
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Spotify’s competitors are now Peloton and TikTok: Why brands must look out of sector to stay ahead of the curve
Paul Reynolds, Managing Director and Partner at MassiveMusic, looks at the importance of music in building connections with audiences and why Spotify needs to be wary of new challengers.
Trend
A human-centric conscious agenda will be a must-have for any brand
Sairah Ashman, Global CEO at Wolff Olins, sets out what it means to be a Conscious Brand and shares the lessons learnt from senior marketing leaders at a recent event.
BITE Focus
Breaking Strong: Why now is the time for brands to redefine masculinity
By Nicola Kemp
Stereotypes in the media and online are fanning the flames of the UK mental health crisis for men under 35 according to new research from UM.