Trend

The new world demands a new approach when it comes to digital innovation

By Nick Constantinou

Nick Constantinou, EVP, Managing Director, UK, Germany, Netherlands + UAE at Monstarlab on how brands are reassessing their digital offering for an ever-shifting world.

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Trend

Dead Tamagotchis: Exploring the ethics in designing digital experiences for children

By Gautama Payment

Gautama Payment, Experience Design Director at Zone on how brands and tech companies can navigate the complexities of the digital realm to deliver ethical digital experiences for children.

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Trend

How Knorr harnessed the power of advocacy to drive behavioural change

By Richard Cox

Richard Cox, Founding Partner at MullenLowe salt on how Knorr placed purpose at the heart of its business and what brands can learn from it.

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Trend

How Tetra Pak used packaging as a media tool

By Alessio Schiavone

Alessio Schiavone, Digital Solutions Manager, Europe & Central Asia at Tetra Pak highlights the power of merging a physical value chain with digital data to amplify packaging’s potential.

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Trend

Attention please

By Adam Reynolds

Adam Reynolds, Senior Copywriter at IMA on how brands can compete for audience attention because, if people don’t stop and pay attention, you’ve failed.

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Trend

Creativity + collaboration = Innovation

By Teodora Gavrilut

Teodora Gavrilut, Chief Operating Officer at Creatopy highlights the importance of encouraging leadership and collaborative tools to create an environment where innovation can thrive.

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Trend

Must be hard selling door to door from up there in your ivory tower

By Jon Williams

Jon Williams, Founder & CEO at The Liberty Guild in the power of research and of understanding consumer opinion in real time and adjusting creative as you go.

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The pandemic has exposed sexism in design: Let’s innovate a more inclusive future

By Anna Sutherland

Anna Sutherland, Senior Designer at Echo unpacks the importance of inclusive data and design that results in products that are better for everyone.

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Trend

The harsh truths of race and influencer pricing that we must face head on

By Charlotte Williams

Charlotte Williams, Founder of SevenSix Agency introduces new research revealing the extent of the influencer pay gap and what the entire ecosystem can do to dismantle the status quo.

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Trend

Unilever ends beauty norms and raises the bar for inclusive marketing

By Nicola Kemp

The brand is redefining the rules of beauty marketing with its focus on ‘Positive Beauty’.

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Trend

Handling hot potatoes: Brand behaviour in the culture war era

By Henry Joyce

Henry Joyce at TMW Unlimited unpacks the furore that surrounded the recent Hasbro Mr Potato Head rebrand and highlights how brands can navigate unavoidable controversy.

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Trend

Refuge’s #TheNakedThreat campaign secures law change to make threatening to share intimate images a crime

By Izzy Ashton

Following a campaign from AMV BBDO, this change in the law is an example of the power of collective action to bring about vital, life altering legislature.

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Trend

Essity tackles the gender pain gap with ground-breaking #painstories campaign

By Nicola Kemp

A ground-breaking new campaign created by AMV BBDO is challenging the stigma and silence surrounding the unspoken agony of women’s pain.

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Trend

Should brands be joining in on the Clubhouse fun?

By Yuval Ben-Itzhak

Yuval Ben-Itzhak, President at Socialbakers explores what the rise of this new social app means for brands and their marketing teams.

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