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Trend

We’ve ditched the office, have you?

By Sergio Afonso

Sergio Afonso, Founder and Managing Director of Absolute Translations on how a translations company have decided to invest 200k in automation for their new normal.

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How COVID-19 can change business engagement for the better

By Toby Lewis

Toby Lewis, CEO of Live Group on why businesses that take a blended approach that combines physical events with a digital presence can engage everyone.

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Why can’t every ad be green?

By Jane Asscher

Jane Asscher, CEO & Founding Partner of 23red on the importance of sustainability, not just because it’s the right thing to do but because it is a necessity to future proof a business.

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Trend

Why B2B marketers need to build Superior Emotional Capital

By Kate Howe

Kate Howe, Executive Director of MSQ on how, thanks partly to the pandemic and partly to the evolution of martech, B2B marketing is emerging from its tired stereotype and reimagining itself.

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BITE Focus

Where are the Muslim Women?

By Nicola Kemp

To mark International Women’s Month, Creative Equals #ChoosetoChallenge the lack of representation of Muslim women in advertising.

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BITE Focus

Breaking advertising’s final taboo: Intimacy in older age

By Izzy Ashton

The team behind this year’s TfL Diversity in Advertising Award-winning campaign from Replens and the Gate on celebrating the joy of intimacy in older age, sharing a bold vision and bringing about change on a big stage.

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Trend

The launch of ResponsibleBrands.com

By Lee Casey

Lee Casey Co-Founder & Creative Director of Hatched introduces a new site, Responsible Brands, exploring what the world looks like when brands take responsibility for their audience, and the world.

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Trend

Why nobody cares about your CSR claims, and how to electrify your plan

By Anna Salda

Anna Salda, Senior Strategist at Crispin Porter + Bogusky London identifies five ways to get brands’ responsible messages noticed.

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Trend

Brand purpose is no good if it doesn’t make money

By Andy Last

Andy Last, Co-Founder of MullenLowe salt on why brands can’t afford to ignore their relationships with the wider world, or their commercial bottom line either.

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Trend

One year on: How our agency helped recruit the army of COVID-19 volunteers

By Zach Shah

Zach Shah, Head of Search at John Ayling & Associates on the emergency brief that saw the agency help recruit 250,000 NHS volunteers at the start of the first COVID-19 lockdown.

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Trend

Channeling the power of storytelling

By Paul Domenet

Paul Domenet, Communications Creative Director and Partner at Free The Birds explores the world of brand storytelling and why it’s vital that brands make the story count.

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Trend

Free stuff? No thanks. Gen Z want access over exclusivity

By Megha Sthankiya

Megha Sthankiya, Senior Culture Strategist at The Marketing Store highlights why, for Gen Z, access is more appealing than exclusivity, and a powerful marketing tool in itself.

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Trend

NFTs, AR and AI: The tech behind the digital democratisation of art

By Rosh Singh

Rosh Singh, Managing Director of UNIT9 highlights the emerging tech and digital platforms that are poised to revolutionise the art sector for the better.

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BITE Focus

Reach, relevance and respect: Understanding the gaming opportunity for brands

By Nicola Kemp

Gaming is a mainstream marketing platform for brands, but marketers need to ensure they reflect and respect the gaming ecosystems they appear in.

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