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Regeneration is rising up the agenda

By Sarah Tilley

Sarah Tilley, Consultant at Wunderman Thompson Intelligence introduces a new report that uncovers the wave of support from both people and businesses for dramatic action around climate change.

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Why halving our carbon footprint by 2024 is the critical next step

By James Cannings

James Cannings, Chief Sustainability Officer of MSQ highlights why becoming low carbon companies should be an imperative for every agency, group and supplier across the industry.

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It’s time to break with the Ramadan clichés

Alvaro Bretel, Head of Strategy MEA at VIRTUE Worldwide and Saad Al Abbassi, Senior Strategist at VICE Media highlight the paths advertisers can go down to appeal to consumers during Ramadan.

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EA Sports, adam&eveDDB and Channel 4 raise the bar for diversity

By Nicola Kemp

The broadcaster’s £1m Diversity in Advertising Award winning campaign tackles the lack of British Asian representation in professional football.

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The industry’s biggest sustainability opportunity: Production

By Joel French

Joel French, COO at Cherryduck Ltd highlights how the key to creative companies reducing their carbon footprint is to start where you are, and offers a few learnings for businesses embarking on their green journey.

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What is creative resiliency? iStock's latest $20,000 grant seeks to find out

By Guy Merill

Guy Merrill, Global Head of Art at Getty Images & iStock introduces iStock’s latest creative bursary, bringing attention to stories that, without funding, might otherwise remain unseen.

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Astronauts, oil drillers and the art of creative collaboration

By Colin Kennedy

Colin Kennedy, CEO at RedwoodBBDO on the power of true co-creation to produce more authentic ideas that will land in culture.

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BITE Focus

Incentivising change: The launch of Iris’ Carbon Kickback

By Izzy Ashton

Iris is encouraging clients to sign up to a new climate charter to put action on the climate crisis at the very top of the marketing agenda.

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Trend

Information wants to be expensive

By Thomas Scovell

Thomas Scovell, Director of Strategy at Byte on how NFTs show the way for giving virtual goods real value.

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The hybrid world of health and wellbeing

By Dom Waghorn

Dom Waghorn, Strategy Director at SYZYGY London on the opportunity for health, fitness and wellbeing companies to blend learnings from the digital-first lockdowns with real-world access.

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Soft-serve, nostalgia, and the future of typography for brands

By Charles Nix

Charles Nix, Creative Type Director at Monotype explores the growing trend for nostalgia in type choices, for type as celebration and as both a reflection of the past and a nod to the future.

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Estée Lauder, VIRTUE and Refinery29 place post pandemic positivity centre stage

By Nicola Kemp

Estée Lauder’s partnership with VIRTUE and Refinery29 aims to encourage young people across the country to change up their routines and boost their confidence.

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Trend

Hard Calls Save Lives

By Nicola Kemp

Why the Metropolitan Police Service and Crimestoppers turned to storytelling to change behaviour.

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BITE Focus

Ecommerce in a post pandemic world

By Nicola Kemp

A landmark report from MullenLowe Profero reveals the shift to e-commerce is here for the long run, with significant implications for brands.

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