By Adam Whyte
Adam White, Founder & CEO of Edge explores the four problems in influencer marketing that he believes a new platform has a shot at solving all while empowering trust and ethics in the influencer world.
Andrew Dunbar, General Manager EMEA at Appnovation, lays out the pathway for brands to lift spirits after the toughest year in business yet.
Taryn Malakou, Head of Clients at MullenLowe salt highlights the five principles of success brands should consider when looking to take a collaborative approach to advocacy.
Jamie Chadwick, Head of Strategy at The Maverick Group on why he thinks the obsession with brand values is flawed, and what organisations should do instead.
Lee McCormack, CEO of MyGlobalHome highlights that for businesses to be successful they should be placing creativity at the heart of company culture.
Sometimes marketers feel they can’t do right for doing wrong when communicating their sustainable credentials. The alternative is not an option, argues Christina Miller, Connections Director at VMLY&R.
Aaron McFeely, Lead Strategist at Space highlights the shifting routines that brands can, and should, be at the heart of.
By Nicola Kemp
The latest Advertising Association/WARC Expenditure Report forecasts a 15.2% rise in UK adspend, which will reach £27.0bn.
Josh Clarricoats, Managing Partner at Hell Yeah! offers answers to the question around, when a brand’s growth stagnates, how can they convert the less-engaged majority?
James Chandler, CMO at IAB UK explores the exciting opportunity that sonic branding and digital audio offers advertisers.
Louise Leitsch, Head of Research Consulting at Appinio highlights new research about the anxieties facing young people emerging from lockdown, and how brands can properly engage with them.
Murillo Meireles, Planner at Missouri explores the split in the market between hedonistic and restrained consumer behaviour, and what brands can do to win their custom and loyalty.
Alison Burrows, Paper Consultant at Fedrigoni UK highlights the way in which creative innovators across the globe have rallied together over the past year like never before.
By Amy Jackson
Amy Jackson, Business Director at Incubeta NMPi on the importance of influencer marketing beyond the realm of social media to create an online shop window with the same potency as physical displays.
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