Marijn Roozemond, Senior Creative Strategist at international creative music agency MassiveMusic, explains why it's time for brands to reappraise the role of music in building authentic connections.
By Nicola Kemp
Say less, do more; what brands should know about the Havas Meaningful Brands Survey 2021.
Why smart marketers are embracing a shift from the technical to the emotional when it comes to using data to drive creativity.
From addressing the climate crisis to changing behaviour communication is vital in helping consumers transition to the new.
By Tom Poynter
The long and the short of it is smart marketers need a mixture of long and short term strategies to thrive.
By Nicola Kemp
The story behind ENGINE Creative and EA Sports groundbreaking Kiyan Prince Foundation campaign.
How UK creative industries can create inclusive and supportive workplace policies related to miscarriage leave.
Ila De Mello Kamath, Global Strategy Partner at Ogilvy, on the phenomenon of not-so-innocent ‘selfie’ filters
By Nicola Kemp
The Speech to Street campaign turns to AR to create a platform for Gen Z creators to amplify their voices.
By Nicola Kemp
One in ten women and girls in the UK cannot afford or access sanitary towels or tampons. This barbaric statistic has lit a creative fire for social enterprise Hey Girls, which is turning to the power of anger to tackle period poverty in the UK.
By Nicola Kemp
Sophia Johnson and Sophie Szilady, a creative team at The Brooklyn Brothers, share how they turned to creativity to create the space and the words to confront violence against women.
By Nicola Kemp
A panel hosted by Bloom & Wild in partnership with Creativebrief underlined why now is the time for brands to prioritise empathy and humanity in their use of data.
Jacqueline Bourke, Director of Creative Insights, EMEA at iStock on why brands must be responsible when choosing visuals, or risk reinforcing harmful stereotypes.
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