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How gaming can help brands reach diverse audiences
TBWA\London’s Chief Strategy Officer Anna Vogt and Planning Partner Donald Pirie explain why gaming presents an unprecedented opportunity for brands.
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From The Aisle of Shame to The Aisle of Fame: Lessons from the Femcare Revolution
By Jane Hovey
Jane Hovey, Director of Communications Strategy on the cultural and creative lessons from marketing’s red wave.
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M&S’s shift towards e-commerce opens up potential for marketing growth
By Vihan Sharma
Smart brands recognise that ecommerce is crucial for long-term growth and attracting new customers.
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We Need to Talk About Your Balls
By Asa Nowers
Asa Nowers, strategist at Hell Yeah!, on the revolution afoot in the male grooming market and why nice guys finish first.
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Brand promises are not enough to tackle the climate crisis
By Gareth James
Brands need to place action and honesty ahead of big corporate promises when it comes to making meaningful change on the climate crisis.
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Rise up to meet the challenge of a conscious future for advertising
By Jake Dubbins
Jake Dubbins, Co-Chair of the Conscious Advertising Network and MD of Media Bounty on why the industry needs to place responsible advertising on the top of the business agenda.
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‘We’re better with pets’
By Nicola Kemp
Pets at Home and The&Partnership show the power of post-pandemic honesty in advertising.
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"We have arrived! So it's time to do what you Brits do best and form an orderly queue.”
By Nicola Kemp
Restaurant chain Wendy’s return to the UK, with its new brand platform ‘All beef.No Bull’, underlines the power of doing things differently.
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A question of time: Why hybrid event strategies need to prioritise flexibility
By Toby Lewis
The pandemic has shifted the way in which people value time, which means event strategies need to prioritise flexibility.
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Metro Bank turns to community with new campaign supporting business customers
By Nicola Kemp
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Purpose isn’t enough – it’s time for brands to be activists
Marketers need to recognise the difference between brands making a statement and actively making a difference.
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“They’re sick to death of being made to feel terrible for menstruating”
By Nicola Kemp
Why Mother and Bloody Good Period are launching the #NoShameHere campaign.
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‘You just might surprise yourself’
By Nicola Kemp
What Pinterest’s new brand campaign tells us about post-pandemic spontaneity and serendipity.