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Capturing the eco-focused consumer
By Nate Burke
In 2020 over 12 million people in the UK purchased a pre-loved item of clothing, showing clear evidence of a shift in attitudes.
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Making less mean more
Five opportunities for brands to adapt and innovate in the wake of restrictions on advertising foods high in fat, salt and sugar.
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Why context is key in the post-cookie world
Smart brands are taking contextual targeting seriously
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Changing the game: how Covid-19 reshaped influencer marketing forever
By Dave Murray
Dave Murray, Managing Director EMEA, LTK on what the new age of influencer marketing means for brands.
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The pandemic has propelled a broader view of design
The crisis has meant everyone has needed to adopt a more design-led mindset.
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Lessons from Cannes Lions on the future of e-commerce
World-class creative ecommerce goes beyond transaction, writes Gabriela Lungu Global Creative Director at VMLY&R Commerce and jury member for the Creative ecommerce category.
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Sorry, I have plans with myself
By Nicola Kemp
How Space NK and FCB Inferno redefined aspiration to create the space to celebrate and elevate the diversity of beauty experiences.
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It’s Coming Home
How Three Lions captured the hearts of the nation and what lessons brands can learn.
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02 leans on the Fortnite factor with virtual venue launch
By Nicola Kemp
The 02 blazes a trail for digital experience with the launch of its first ever virtual event space in Fortnite.
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Do we need content marketing anymore?
By Tom Lenham
Tom Lenham, Head of Content Marketing at The Maverick Group on why a successful content marketing strategy is about creating content for your customer, not your brand.
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Connected packaging and gamification – unlikely bedfellows or the perfect pairing?
Interactive games, delivered via connected packaging, can help brands glean a unique and in-depth picture of consumer behaviour.
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Game On: A marketers guide to livestreaming and social gaming
By Lore Oxford and John Crozier
We Are Social provides a masterclass in how brands can capitalise on the power of social gaming.
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Purpose is pointless without an end goal
Six Reasons brands should have one purposeful brand ambition.