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Mixtapes spark Millennial nostalgia
Why Digitas UK and OREO have tapped into the trend of nostalgia to deliver an integrated AI and digital activation.
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Dubai Tourism and Mother reinvent travel marketing for a new era
By Nicola Kemp
A new entertainment platform starring Jessica Alba and Zac Efron signals the return of big-budget destination marketing.
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Sustainability set to be key trend this Christmas
By Nicola Kemp
IPA data suggests young adults will close the action gap when it comes to sustainable shopping choices.
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Hybrid events: a breeding ground for tech innovation
By Toby Lewis
Now is the time to harness the power of digital innovation to deliver on the promise of a new generation of hybrid events
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Beyond the surface
By Nicola Kemp
How adidas and Havas are creating more space for women in sports.
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Klarna launches Small Business Support Package
By Nicola Kemp
The financial brand is placing the small business community at the forefront with £3, fund to help them to recover from the pandemic.
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Creative lessons from making lyric videos
By Lucy Dawkins
It might have been done before, but that doesn’t mean you can’t make it better.
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The Show Must Go On
By Adam Fulrath
Tackling the creative challenge of getting audiences back to theatreland.
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Brands taking stands
By Aimee Luther
Purchase behaviour is now beyond transactional and far from reaching ‘peak purpose’ consumers’ expect brands to stand for something more than their bottom line.
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“We need every part of culture we can get our hands on"
By Nicola Kemp
Sara Blonstein, Founder and Creative Director at Blonstein, lifts the lid on the British Fashion Council's NEWGEN partnership with TikTok and the future of hybrid events.
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Shopping, Supercharged
By Rosh Singh
What brands should know about the future of retail experience
BITE Focus
Sometimes the toughest opponents are the ones you can’t see
By Nicola Kemp
How AMV BBDO and the Campaign Against Living Miserably (CALM) redefined strength to break the silence surrounding male suicide.
Trend
Not sidetracked by the side-hustle
By Paul McEntee
Why Here Be Dragons is backing its employees to become entrepreneurs.