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Implementing inclusion to boost business

By Lameya Chaudhury

Inclusion is good for business, Lameya Chaudhury shares how businesses can drive inclusive metrics up

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Snapchat debuts immersive AR high street

By Nicola Kemp

Depop, Boots and Cosmopolitan are amongst the brands featured in the immersive augmented reality high street on Brick Lane

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Old Spice drop diss track with grime artist Chip

By Georgie Moreton

The music campaign tells men to smell their age and embrace their own scent

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Transforming culture: stories of human connection are changing our cultural landscape

By Sairah Ashman

Female leaders use their own experiences to understand and then shape culture at TEDxGreekStWomen

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We’re not like you, that’s why you’re like us

By Monica Kulkarni

Media Bounty’s Monica Kulkarni shares what the Harris campaign can teach ethical brands about unity

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McCann London launches agency ‘Pain Pledge’

By Nicola Kemp

The pledge, inspired by the agency’s ground-breaking ‘See My Pain’ campaign with Nurofen, aims to give practical support to employees in pain

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Make Christmas memorable

By Dan Watts

Humour can help brands to better connect with audiences this festive season

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IPA report uncovers the benefits of an effectiveness roadmap

By Georgie Moreton

The report explores the commercial benefits of effectiveness and outlines new areas for growth

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The fame gap: How athlete fame can unlock growth in women’s sport

By Rory Natkiel

Rory Natkiel shares how fame drives investment and makes women's sport unmissable

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Forget the products, it’s about the people behind them

By Dan Wood

Mohawk Chevrolet’s social media office parody brings to life the power of connecting with people

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Is UX the key to public sector success?

By Patrick Rønning

Patrick Rønning shares what the UK can learn from Denmark’s digital transformation

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Friends turns 30! It’s iconic food scenes prove product ads don’t have to be boring

By Robert Volten

From Joey’s love of sandwiches to an unlikely obsession with stolen cheesecake, Friends is a masterclass in creating memorable food moments

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Why supporting promising SMEs is every agency’s duty

By Jon Crane

Jon Crane, client and commercial director, FreshBritain on why the industry needs to power SMEs, the growth engine of the UK economy

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Very kickstarts Christmas shopping bonanza with Flamingos and Charli XCX

By Nicola Kemp

The flamingos are back to remind consumers to get their Christmas toys early

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