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Diversity should be a key focus for any long term media planning
By Carlye King
Inclusive media planning can ensure that diversity and representation are executed in every stage
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Freelancing and the future of work
As Covid restrictions ease, the future of work must remain flexible
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How to keep up with changing consumer expectations
By Lucy Halley
Havas’ X-Index: trends and takeaways
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How to Harness the Power of Sport in Marketing Year-Round
With the winter Olympics and Paralympics upon us, iStock’s Jacqueline Bourke explores how can brands use sports to connect with their customers
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How hybrid formats are redefining events
By Toby Lewis
Tapping into hybrid and virtual events will help to frame your business’ brand and narrative.
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Beautiful Utility: How British design function creates genuine beauty
By Andy Myring
The Maverick Group’s Andy Myring on iconic British design and what sets it apart
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Metaverse Myths and Misconceptions: What Brands Really Need to Know
The metaverse has exploded but before brands jump in they need to take the time to fully understand the opportunities it holds.
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Amazon’s ad-splurge continues with Super Bowl slot
Amazon and Lucky Generals Super Bowl spot stars Scarlett Johansson and Colin Jost
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Why brands should not assume community is the only road to loyalty
A blanket assumption that community is the new best thing for brands is an erroneous one, writes Victoria Herrick, strategy partner at Strat House.
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Why Motorola’s built its Power to Empower brand platform to champions changemakers
The legacy brand puts consumers at its core, encouraging people to use technology to make change.
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The secret to success in 2022? Empowering employees
In order for businesses to continue to thrive, employees must be prioritised