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Sense and Sustainability: The key takeaways from Pentawards Spring Festival 2022
The recent Spring Festival was dedicated to exploring the five senses and packaging design
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How Speedo’s Swim United aims to democratize swimming
Kev McFadyen, Global Brand Director at Speedo and Rani Patel, Director of Cultural Collaborations at Livity explain how they engaged community to create authentic conversations around swimming
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Tesco Mobile tackles cost of living crisis in new campaign
By Nicola Kemp
The new campaign from BBH highlights that showing consumers that you are on their side is business critical.
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How to maximise the true potential of the Metaverse
By Diana White
Why creating an equitable experience is key to creating an authentic Metaverse experience
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Being unmissable is not always good for the brand
Redwood CEO Colin Kennedy says that building inauthentic bridges to fringe audiences can be dangerous for brands
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Sausages, and authentic brand purpose
By Tom Newton
How advertising can be a force for good if you believe in what you’re selling
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Is this greenwashing?
How simple, impactful sustainability messaging can change behaviours and minimise greenwashing
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Conscious Casting Can Improve How We Represent Women in Marketing
How thinking about the people behind the characters can help create deeper connections
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What Strictly Come Dancing can teach us about inclusivity and behaviour change
Wavemaker’s Lisa Thompson on how the Saturday night mainstay inspired her to think more inclusively
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Lockdown, Brexit, ecommerce and new opportunities
By Nicola Kemp
The Advertising Association’s UK Advertising Exports Report 2022 sets out the global headwinds for industry to tackle for growth.
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NHS ‘Get Vaccinated’ named most emotionally engaging ad of 2021
System1 reveals the top 10 ads of 2021 according to the Test Your Ad platform
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Have we reached ‘peak streaming’?
By David Craft
As the streaming wars continue, how can platforms fight fatigue?
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The 5 Pillars for Creating Original Experiences for Brands
How to build functional, enjoyable experiences that drive brand recognition and loyalty
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To Lead is to Listen: Making Hidden Voices Heard in the Workplace
How active listening is essential to uplift underrepresented voices