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Brands and the Metaverse Myths
Ellen Cavell-Clarke debunks some of the common misconceptions about the metaverse
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Seen, skipped or stereotyped?
Getty Images explains how its visual imagery toolkit will promote greater diversity and inclusion in imagery at an event by The Unmistakables.
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What brands need to know about female sports fans
By Lizi Hamer
Lizi Hamer explores the advertising opportunities female sport holds and how to reach fans authetically
BITE Focus
Why ASICS became the first sports brand to ask athletes to stop exercising
By Nicola Kemp
The sports brands latest campaign from Golin asks athletes not to move to underline the mental health benefits of exercise.
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The B2B alternative to influencer marketing
By Jamie Barlow
How B2B businesses can make use of influencers to build authentic connections
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How an earned-first approach creates impactful integrated marketing in time of crisis
By Gina Mossey
How brands can engage with the news agenda and connect with earned media authentically
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How brands can tackle the missing menopause
By Emma Grace
Instead of urging women to ‘fight’ the signs of ageing, smart brands are meeting women where they are.
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Laneige enlists Euphoria star to explain the science behind the skincare
The campaign from Gravity Road calls upon Sydney Sweeney speak to audiences
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Pandemic recovery fuels record advertising growth
Advertising Association and WARC Forecasts see UK adspend rise to £32bn in 2021.
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Why we should press fast forward on mentoring and coaching in adland
How taking part in collaborative, communication programs help bolster talent
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Boots revamps Advantage Scheme in response to rising cost of living
The Boots Price Advantage scheme allows Boots Advantage Card members access to instant lower prices on a range of products
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Playing around with sounds – Branding lessons from the video game industry
How taking inspiration from video games can help brands craft their own sonic brand