By Rebecca Pinn
Rebecca Pinn outlines the damaging nature of the new stereotype and negative response to putting women into boxes
Sports Direct Launches new creative campaign smashing stereotypes for Women’s Euros.
By Dave Caygill and Lizzie Hawkins
Iris Worldwide’s Dave Caygill and Lizzie Hawkins explain why the lasting lesson of Covid for business is resilience.
Research from Lumen and DCM unveils high attention levels for cinema advertising
By Nicola Kemp
A new Bodyform campaign, created by AMV BBDO, shines a light into the darkness of period-induced insomnia
UK marketers’ estimate that over a quarter of their marketing budget is wasted on poor briefs and misdirected work.
By Nicola Kemp
AMV BBDO serves up a suckerpunch to stereotypes of older women in advertising in a new campaign for Maltesers.
By Nicola Kemp
Pete Jeavons, Director of Marketing Communications on why EE is taking aim at sexism in football.
By Verity Brown
How inflation on consumer spending will impact consumer behaviour
By Nicola Kemp
The long tail of the Covid crisis combined with the rapidly increasing cost of living demands a new approach from leaders.
By Annalise Valentino and Emma McKernan
MSQ’s Young Lions Annalise Valentino and Emma McKernan on how the Climate Crisis and the myth of inclusivity impacted their Cannes experience.
Christophe Castagnéra, Head of Strategy UK, Europe and the Middle East at Imagination on what Glastonbury can teach the industry about brand evolution.
Sairah Ashman, Global CEO of Wolff Olins on three behavioural shifts that will impact your consumer relationships
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