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Same as it ever was: How brands should take advantage of the things that never change
By Alex Clough
Splendid Collective’s Alex Clough urges brands to act on authentic consumer insights
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Why the No More Red campaign between Arsenal and Adidas highlights the sports brand’s need to educate
The Turmeric Co.’s CEO Thomas Hal Robson-Kanu says brands can adopt greater purpose through education when marketing themselves to sports fans.
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Trust has become an undervalued commodity by brands
By Lucy Taylor
The advertising industry is in a trust crisis but there’s time to turn things around
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The end of the ‘office job’
By Paul McEntee
The future of work is about so much more than returning to the office, but a generational reset with significant implications for decades to come.
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Rowse Honey puts purpose at the heart of its new campaign
The Honey brand is launching a new campaign to protect the honeybees that help create it, placing purpose at the heart of its brand
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The Meatless Mindset: A Retail Revolution?
By Jovan Buac
Landor & Fitch’s Jovan Buac explores the growing number of opportunities the vegan market holds
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Taking back the reins
2022 sees agencies back in the driver’s seat, pushing change forward not just adapting to it
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Wired for Stories: Inspiring emotions in advertising
By Mark Truss
Wunderman Thompson’s Mark Truss explores how to create ads that inspire genuine emotion
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Why brands must beware of Purpose Paralysis
Matt Hamilton, Managing Partner at Wavemaker on why 2022 needs to mark the end of performative marketing.
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Scroll less, do more: are big changes coming to digital advertising?
By Matt Walker
Matt Walker stresses the necessity of the evolution of social media within advertising and marketing
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What we can learn from the sound of this year’s Christmas advertising
Paul Reynolds, MD at global sonic branding agency MassiveMusic on the sonic branding lessons from this year’s festive ads.
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Impero and George celebrate inclusion at Christmas
Impero and George team up with Diversity Role Models to present ‘Tis the season to slay it’ campaign.