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Argos rocks into Christmas with upbeat campaign from T&Pm

By Nicola Kemp

Connie the doll and Trevor the dinosaur are back with a new campaign from T&Pm that promises to fulfil consumers' festive dreams.

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Turning Gen Z into creators through experiences

By Harry Wright

A new era of experience-led engagement enables Gen Z audiences to create, co-create, and collaborate with brands.

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Advertising Association and WARC data shows adspend increase

By Georgie Moreton

The latest figures from the AA/WARC ad spend report signal steady consistent growth in spend.

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Beavertown partners with Pearl & Dean for horror classic screenings

By Nicola Kemp

Beavertown Screamings will run at London’s Prince Charles Cinema

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Grumpygran1948 named as the face of Ikea’s gaming range

By Georgie Moreton

The Brännboll gaming range has been designed to meet the evolving needs of modern gamers

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Upwork teams up with NOT Wieden+Kennedy to redesign work

By Nicola Kemp

The new visual identity for freelance talent platform Upwork is designed to showcase a world of work that works for everyone.

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LinkedIn prepares the next generation for the world of work

By Georgie Moreton

The new social first campaign supports new career starters by equipping them with professional knowledge and skills.

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How can brands BOOst engagement this Halloween?

By Paul Wright

Halloween brings an opportunity for brands to show personality and stand out from the crowd, writes Uber Advertising’s Paul Wright

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Mammut encourages consumers to escape the city

By Nicola Kemp

A new campaign from Dept uses projections to disrupt grey London days

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The power of gamification

By ​​Paul Birkhead

Gamification can enhance experience and engage audiences if deployed correctly

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The power of sound: when should your brand re-invest in marketing?

By Max De Lucia

Investing more wisely doesn't mean spending more, Max De Lucia encourages brands to add music to their marketing mix

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Johnnie Walker targets Après Ski market with Priyanka Chopra Jonas

By Nicola Kemp

The global campaign sees the brand partner with Perfect Moment to create a Johnnie Walker Blue Label Ice Chalet bottle with matching carry bag

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Implementing inclusion to boost business

By Lameya Chaudhury

Inclusion is good for business, Lameya Chaudhury shares how businesses can drive inclusive metrics up

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Snapchat debuts immersive AR high street

By Nicola Kemp

Depop, Boots and Cosmopolitan are amongst the brands featured in the immersive augmented reality high street on Brick Lane

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