We Are Social’s Brittany Wickerson explores how social media usage varies geographically and explains how to best capitalise on social media trends around the globe
By Nicola Kemp
From digital advertising sites switching to commemorative messaging to radio, TV and newspapers blanket coverage, the industry has marked the death of Queen Elizabeth II.
By Emily Rule
Humanity, empathy and relatability are key qualities for galvanising and supporting employees through challenging times
By Nicola Kemp
The 2022 winners highlighted the power of empathy, humanity and craft in advertising.
To reach and engage with Gen A, brands must grapple at the intersection of identity and technology
As the gaming space grows at rapid pace, Giles Fitzgerald says now is the time for brands to get involved
Melissa Robertson on how female athletes been judged, exposed and humiliated by the media
Whilst the opportunities are plentiful, brands must look to engage authentically
Director Yoni Weisberg on how football marketing has changed over the years
By Alex Young
Brands must ensure their messaging connects with their values to win the next generation of consumers
Different typefaces have different connotations for consumers
By Paul Domenet
How bold packaging design serves to help customers shop more efficiently not act as ‘poverty markers’
By Aaron Brooks
How the ways we use, consume and interact with hashtags, and online content continues to evolve
At a time of economic unrest brands must focus on relationship building and maintaining strong values
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in