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A festive world cup lifts Q4 ad spend
Research from the Advertising Association and WARC predicts that Q4 spend will reach £10bn pushing total spend up to £35bn for the year.
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Go Very early this Christmas to spread the cost
Very campaign from Grey London marks the start of this year’s Christmas ads
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Bupa campaign redefines health and wellness for the modern age
The campaign from MullenLowe Group aims to showcase the brands progressive view toward health
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Standing up for Diversity: Having the confidence to do the right thing
Fear of doing the wrong thing is not an excuse for a lack of progress when it comes to inclusion
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Gen Z: World’s most digital generation
New report unveils Gen Z media consumption gap
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Cost of living crisis sees marketing budget growth slow
The latest IPA Bellwether Report reveals that pessimism is widespread across the industry although growth, albeit slower, continues
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In Brands We Trust
By Eli Vasilou
How brands are stepping up to the responsibilities of government
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Does the World Cup have a brand problem?
By Chris Allen
As the World Cup approaches and controversies around the host nation continue, Pitch Marketing Group’s Chris Allen considers how brands might approach this year’s game.
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The end of Purpose Washing
The advertising industry can and should play a role in combating the climate crisis
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How have brands become so ‘vanilla’ on social?
By Tom McGirr
The Wild’s Tom McGirr urges brands to be more creative and maximise on the power of social
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How brands can understand and support University students
Identity, representation and brand building is essential for Gen Z
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Co-operative Bank’s latest campaign points to age of accountability in advertising
The campaign shines a light on where consumers money is invested to empower people to make sustainable choices