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How turbulent times can create moments of connection, opportunity and change

By Sairah Ashman

Sairah Ashman, Global CEO at Wolff Olins, explores how self-acceptance, making space for others and positive thinking are all essential in creating change in today’s world.

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McDonald’s launches ‘The Alternative Christmas List’

By Nicola Kemp

The fast food giant’s festive spot from Leo Burnett highlights the joy of togetherness at Christmas.

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John Lewis supports foster children in new Christmas campaign

By Nicola Kemp

The retailer has switched up its strategy in response to the challenges of Christmas 2022.

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Creating a Meta(di)verse

By Sam Collenette

How brands can drive inclusion in virtual spaces

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Why simplicity is key to customer experience – and why it should never be confused with minimalism

By Rich Cousins

Stripping back frills to make the customer journey as simple and easy to navigate as possible does not always equate to minimalist design

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Aldi releases Christmas teaser campaign

By Nicola Kemp

Kevin the Carrot is back with a teaser paying homage to Nike’s 1998 World Cup Campaign

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Tesco and BBH launch ‘The Christmas Party’

By Nicola Kemp

Reflecting consumers’ desire to escape the tough current climate, the supermarket giant is highlighting the joy of Christmas.

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Farmer Christmas returns for Morrisons

By Nicola Kemp

Quality, value and consistency sit at the heart of the festive campaign from Publicis Poke.

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Boots and VMLY&R deliver Christmas ‘Joy For All’

By Nicola Kemp

The Santa Glasses campaign delivers a rose-tinted view of Christmas, while recognising the cost of living crisis.

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Craig David finds better days by train

By Georgie Moreton

New music video for supported by Trainline from Mother London encourages sustainable travel

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Craft Over Canva

By Charlie Loft

Why now is the time to stop believing that the ability to create good design and be a designer is ‘as easy as Canva’.

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Going From Strength to Strength – The Best Strategies for Growing a Community

By Emma Unwin

How to build, grow and foster a community

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How can brands take responsibility in the social era?

By Emily Williams

Adidas needed more accountability, empathy and speed in cutting ties with Ye, writes Born Social’s Emily Williams.

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Trend

Consumers urge brands to keep prices fair

By Nicola Kemp

The latest research from the IPA reveals consumers expect brands to support them through the cost of living crisis.

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