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What does 2023 hold?
By Fiona Wylie
Fiona Wylie’s top tips for marketing in a recession
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World Cup shows that brands should stop avoiding the problem and become part of the solution
The FIFA World Cup in Qatar has shown why the need for authentic first-person storytelling is greater than ever.
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The Social Admin: (arguably) the most undervalued role in adland
By Hannah Mahony & Tiffany Mondesir
Social is now one of the most important brand building channels
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2022 has left precious little to live up to - but let’s not be complacent
By taking learnings from the tumultuous years past the future can hold creativity and positivity
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Will 2023 be the year real purpose-led marketing finally goes mainstream?
By Alex Young
Significant cultural and behavioural shifts could create an exciting marketing landscape
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Humour is algorithmically compatible so let's bring back funny in 2023
The return of humour to advertising next year gives us all reason to be optimistic, writes Simon Richings, Executive Creative Director at We Are Social.
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LEAD 2023 to focus on a collaborative recovery
The Advertising Association, the IPA and ISBA’s annual flagship industry summit will commence on January 25th
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Lean on your agencies to get inclusive comms right
The current economic crisis should not push diversity and inclusion down the agenda
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Why we needed kindness in advertising this Christmas
In an uncertain world and an unforgiving economic climate, kindness has never been more important
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Going all out with Gen Z this Christmas
For a generation that has grown up largely in crisis, fun and humour is important
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The New Dimension in OOH
By David Hill
Optical illusions, sci-fi holograms and fake news – the crazy new world of 3D in OOH
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How the power of outdoor cinema can help your brand this festive season
Consumers continue to engage with experiences this Christmas