Trend
LGBT+ History Month: a reminder for the creative industry to be a true ally
By Alec Carluen
The advertising industry has a responsibility to better represent the LGBTQI+ community
Trend
Taking Action in a Polycrisis
By John Clark
Today’s turbulent times offer brands the opportunity to fill the leadership gap and provide real solutions, writes John Clark, Strategy Director at Coley Porter Bell
Trend
The myth of the ethical consumer
By Florencia Lujani and Harriet Kingaby
Media Bounty’s ‘Beyond the climate bubble’ research shows that although the majority of consumers believe in climate change they are yet to buy sustainable products.
Trend
Getting purpose right
By Esther Duran
In a time where brands are unable to compromise on sustainability, accountability and empathy, brand purpose plays a vital role in an organisation’s success
Trend
Artists’ interpretations of love
By Nicola Kemp
Paper specialists Fedrigoni issued a call to action for all artists to express their interpretation of love
Trend
The New Financial Feminism
How today’s young women are seeking liberation by demanding that men pick up the bill
Trend
It’s time to break up with Valentine's Day
By Abbey Gaunt
Brands must move away from the heteronormative lens on love, into a broader celebration for all
Trend
Boots doubles down on cost of living savings
Through its everyday essentials range, Price Lock promise and Price Advantage scheme, the retailer is helping customers to save.
Trend
The freedom of restriction: why regulation is good for creativity
By Algy Sharman
The ad industry should be well prepped for the introduction of regulation and look toward the opportunities
Trend
Why supermarkets need to get super social in the cost of living crisis
The need to communicate with consumers during difficult times makes social a valuable tool
Trend
From STD cakes to campaigning for ‘real’ beauty - why brand is key in destigmatising health-taboos
By Rachel Cook
Striking the right tone and listening to consumers can see communications help change the health industry for the better
Trend
2023: moving from purpose to impact
By Nicole Green
Inclusivity is a priority and should be baked into every business decision.
Trend
PlayStation turns to newsroom narrative to bring games to life
The new campaign from PlayStation created by adam&eveDDB places well known characters into the real world