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Nurofen creates packaging to show dismissals of female pain
Phase two of the See My Pain platform from McCann London spotlights six women with real healthcare issues to help close the gender pain gap
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How to support neurodiversity in the workplace
Diverse approaches and insights can take the marketing industry to the next level
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Women and the metaverse
How to embrace the opportunities in the metaverse and make Web/3 a better place for women
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Levi’s big dAIversity problem
By Grace Tucker
Grace Tucker argues AI is no replacement for human connection and creativity
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Brands Must Hold Steady on Inclusion
Companies that invest in diversity, inclusion and accessibility despite the looming recession will flourish
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Embracing the creative opportunity of hybrid work
By Lauren Coe
Lauren Coe, Employee Experience Strategy Director at Zone argues that so far industry leaders have failed to maximise on the opportunities presented by hybrid working
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Stella supports pubs through cost of living crisis with art campaign
By Nicola Kemp
The brand is creating original artwork which will help support pubs to navigate the cost of living crisis.
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The gap between sustainability ‘say’ and brand ‘do’
Why sustainability still feels like a report bolt-on, rather than baked into the brand.
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Want to win over fans? Be a fan
When capitalising on IPs and ideas that are already widely popular with audiences, marketers must tread carefully
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Let's not beat around The Bush.
By Georgia Swanborough and Evie Nagy
The importance of using accurate language to avoid taboos and sexism Author: Georgia Swanborough, Account Director at Wunderman Thompson UK and Evie Nagy, Senior Account Manager at Wunderman Thompson UK
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AdGreen’s Annual Review reveals opportunity to slash emissions
The review highlights a huge opportunity for carbon reduction in the process of advertising production around the world.
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What this new age of anxiety means for media and advertising
During a state of permacrisis brands must connect with audiences to support and provide valuable escapism
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How do brands achieve real localisation without losing their DNA?
By Siu-Lan Choi
Brands must have true local understanding to create culturally sensitive and accurate work