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How The Collective utilised the power of a challenger mindset
By Nicola Kemp
Laura Jones, Strategy Partner at Joint lifts the lid on yoghurt brand The Collective’s challenger marketing strategy.
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Travel brands are missing a trick by underusing influencers - but they have to do it right
How travel brands can use influencers to engage audiences authentically
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All In Census reveals industry progress toward inclusion
The census conducted by the Advertising Association, ISBA and the IPA launched at the All In Summit and reveals small but positive progress
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On and off the pitch, this summer’s Women’s World Cup will be the most competitive yet
By Eve De Haan
Eve De Haan, Creative at Dark Horses shares predictions for this years Women’s World Cup and the impact it is going to have on football
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Mind your marketing: why brands shouldn’t ignore neurodivergent consumers
Melissa Harvey, Content Marketer at Social Chain UK on why brands should break the myth of the average consumer and embrace accessibility.
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What the advertising industry can learn from the banking sector
Afua Kyei, CFO of the Bank of England shares leadership tips at the IPA’s Talent and Diversity Conference.
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Women want allies, not knights
Wavemaker’s Camilla Bruggen reflects on Women’s History Month and International Women’s Day
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Building brand in an uncertain economy
Looking long-term can help future proof a business in times of crisis
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Dame Judi Dench heads up MoneySuperMarket’s squad of savers
The campaign from New Commercial Arts sees the star revive her famous role to head up the MoneySuperSeven amid a cost of living crisis
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UK ad industry continues to battle with inflation
The AA/WARC Expenditure Report shows small growth against inflation pressures
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Where are all the unempowered women?
By Abbey Gaunt
Abbey Gaunt calls for multifaceted representation of women in advertising that goes beyond the empowerment narrative
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It’s time to get down and dirty
How to go beyond blood sweat and tears in rugby and sports marketing
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Marketing budgets hit one-year high
The latest IPA Bellwether Report reveals increased marketing budgets and an increase of confidence amongst marketers.
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IPA Survey reveals circular economy set to grow amidst cost of living crunch
Findings show that consumers are more likely to rent, repair and resell items