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Women’s World Cup ’23: A bright atmosphere. A bright design. A bright future.
By Alice Banham
How branding is helping to carve out a new unique identity for Women’s Football
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Maltesers on a mission to lighten the load for working mums
The ‘Motherlover’ campaign from AMV BBDO spotlights the challenges mothers still face in the workplace
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Are we overcomplicating generational differences? Gen Alpha aren’t a different species!
Marketers must reconsider their approach to generational marketing and consider similarities as well as differences
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It’s time to change tack and liberate your creatives
By Mizzy Lees
Career progression is no longer linear, enter the ‘Squiggly Career’ path
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Why brands need to mean more to people
By Kate Gibson
A story-first approach can ensure that brands adapt at the speed of culture, writes Cirkle’s Kate Gibson.
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Diary of two Young Lions
By Dee Dalencour and Conor Smith
The winners of MSQ’s Annual Cannes Young Lions competition share their thoughts on the landmark industry event
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Breaking gender barriers in the workforce
Kate Rowlinson, UK CEO, EssenceMediacom shares the practical steps the agency has taken to support women with policies which create progress.
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IPA data reveals the harrowing impact of the cost-of-living crisis
The cost of living crisis is having both long and short term impacts on the lives of consumers
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Reinventing the Creative
By Dan Cordoni
With awards season well underway Beyond’s Dan Cordoni reflects upon the changing role of the creative
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MAN DOWN! How brands and agencies are failing to support men
The advertising industry has an opportunity to break stereotypes and contribute to better men's mental health
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How TikTok is redefining the way we search
By Stefan Evans
Social Chain’s Stefan Evans reveals how search marketers can adapt to the TikTok-ification of search.
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VMLY&R shows the power of purpose with Dogs without Borders
By Nicola Kemp
The groundbreaking campaign supports abandoned dogs to become medical detection dogs
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5 Purposeful Trends to Spot at Cannes Lions 2023
As the International Festival of Creativity celebrates its 70th anniversary frog’s Kara Pecknold unveils this year’s key trends.
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What if we put emotion back into the marketing strategies of B2B brands?
With cost pressures putting margins under pressure, now is the time to invest in emotive brand narratives, writes Sabine Leveiller, Marketing Director Europe at Vista.