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Research unveils the cultural forces driving the future of food
The research by TBWA Backslash reveals the influential movements driving spend in the food category
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Designing a level playing field
With the Women's World Cup underway, the power of inclusive design is evident
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IPA data points to Christmas spending crunch
By Nicola Kemp
Two-thirds of consumers plan to cut back their Christmas spending due to the cost of living crisis according to the IPA
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Adspend falls flat before ‘Barbenheimer’ boom
Figures from the AA/WARC Expenditure Report show a modest Q1 but upcoming cultural moments set to bolster spend
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Ripping up the rule book: how music can be a game changer for the FIFA Women’s World Cup
MassiveMusic’s Aifric Lennon says the women’s game has a unique opportunity to carve out its own sound
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Respect the water: creativity that saves lives
On World Drowning Prevention Day Krow’s Matt Watts shares learnings from the Respect the Water campaign
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Playing to win: Lessons from a mid-life crisis
By Ian Millner
Iris Chairman, Ian Millner, shares the importance of a play-to-win mindset when it comes to agency life
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What can advertisers learn from the "Ken-ergy" in the Barbie movie?
BBD Perfect Storm’s Daisy Proctor hopes that the Barbie movie will continue to cause conversation for men too
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Investment in sales promotions injects boost into marketing budgets
The IPA Bellwether report shows marketing budgets are up but warns against short-termism
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AI can democratise creativity: we need to let it in
Rather than focusing on fear, IAB UK’s James Chandler welcomes the possibilities of AI
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Numbers game: How data is driving modern marketing
By Bilal Hasan
The rapid shift towards digital marketing has driven a growing awareness which has led to strong M&A activity says Bilal Hasan, Partner at FRP Corporate Finance
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The Women’s World Cup: Where's the chatter?
By Eve De Haan
With just days to go until the Women’s World Cup Dark Horses’ Eve De Haan calls for more conversation and coverage
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The Barbification of Social
The buzz surrounding the Barbie film is far from accidental says Born Social’s Essi Nurminen
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Why is selling the brand internally as important as the external world?
By Paul Domenet
A deep understanding of brand values creates a sense of culture within