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TalkSport teams up with Amazon Alexa to highlight Premier League passion
By Nicola Kemp
The energetic campaign was created by Pulse Creative, News UK’s dedicated agency
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A new era in influencing consumers
By Vix Jagger
The influencer industry must continue evolve alongside societal changes and challenges
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Navigating the Consumer Mindset: Building Long-Term Trust vs. Offering Quick Dopamine Hits
By Mike Chivers
Mike Chivers considers how brands can balance the benefits of building trust and building excitement to engage consumers long term
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McDonald’s highlights its global place in popular culture
The fast food giant’s As Featured In Menu showcases the multitude of times the brand has been featured in entertainment
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Navigating AI in Email Marketing: Insights and Implications
By Adrian Toal
Adrian Toal considers the ethnics and authenticity of marketing while AI is on the rise
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Living Curiously: 5 tips to spark your imagination this summer
Dan Deeks-Osburn, Head of Strategy at Mischief on the art of living curiously
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Why brand strategy is as important for internal culture as it is external growth
Emma Critchley-Lloyd, Founder of Big Little London’s startup leadership lessons underline the power of having a clear brand purpose
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OMG launches ESG tracking tool
The new tool, OMG Impact, allows OMG UK to measure media owners on ESG practices
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The Women’s World Cup can unlock activism opportunities for brands
The tournament’s engaged audience and untapped potential makes it an exciting prospect
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BrewDog pledges to protect the planet
The brand’s ‘Beer For Your Grandchildren’ campaign showcases its sustainability goals
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Twitter, Threads… Mastodon? The future of social media marketing
With the social media landscape in flux, opportunities for a new discussion based platform open up
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Two-thirds of UK set to tune into the women’s World Cup, but are advertisers watching?
By Nikky Hudson
Despite an engaged, excited audience, brands are still failing to embrace the opportunities that the women’s World Cup brings
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Boots secures Barbie’s shine with Soltan tie up
By Nicola Kemp
The partnership sees Boot’s suncare brand benefit from the cultural currency of the film