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Understanding the female football fandom
How brands can use fresh strategies to tap into a willing audience.
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How inclusive insight fuels better campaigns
With the business case for inclusion clear Dr. Michael Anton shares advice on how to implement it starting from within.
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Disruption: it’s a way of life
By Gary Fawcett
Gary Fawcett shares how disruption can help brands stand out against a sea of sameness.
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O2 tackles data poverty in festive campaign
By Nicola Kemp
The mobile giant is donating free mobile data this Christmas to keep consumers connected.
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Etsy gets to know Where’s Wally in Christmas spot
The festive campaign celebrates the impact of meaningful gifting.
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Jo Malone London’s pop-ups offer festive shopping fun
Created by Backlash, the experience invites consumers to star in their own gameshow.
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Greater Anglia’s Red Hare takes customers on a Christmas journey
The humorous campaign created by Atomic London takes inspiration from National Lampoon’s Christmas Vacation.
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Matalan has customers' backs through the chaos of the festive season
The campaign from McCann builds on the ‘We Get it, We’ve Got You’ brand platform.
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Donald Trump: Why we are partly to blame
By Will Poskett
As the world digests the US election result Defiant’s Will Poskett asks if brands are partly to blame.
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Amazon delivers joy for Christmas
The festive campaign created in-house promotes the e-commerce offering by championing generosity.
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Why vulnerability is the new strength in brand storytelling
Vulnerability can be the key to cutting through the noise and creating genuine emotional resonance.
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M&S Clothing and Home shakes up Christmas
The campaign from Mother London shows Christmas through the lens of a magical snow globe.
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Debenhams calms Christmas shopping chaos with new campaign
The retailers’ festive spot by Exposure stars Elizabeth Hurley, Leomie Andreson and Ellie Taylor.
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Chelsea Football Club launches festive ‘Wrap Up Warm’ campaign to tackle homeless
By Nicola Kemp
Chelsea and the Chelsea Foundation are working with charities tackling homelessness to support those coldest this Christmas.