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Gaming: how brands can play better
As gaming audiences continue to diversify, FRUKT unpacks how brands can maximise their impact
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How mail marketing is inspiring the industry to be more sustainable
Marketreach’s Cameron Russell shares how the business has worked to become more sustainable and maximise efficiency
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Brands' biggest TikTok challenge is less “Lip Sync” or “Flip The Switch”, it’s much more authentic content
Nathan O’Connor on how brands can make a mark on TikTok
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Greenwashing vs greenhushing: let’s close the gap
Businesses must be honest about sustainable efforts and be held to account
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Marketing spend sees slight growth as brands prepare for recession
The Q3 2023 IPA Bellwether Report shows small growth amid uncertainty .
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Newstalgia: Why we look back to go forward
From Burberry to Babycham the collision of past with present is creating the future.
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Why the bedroom-bred generation need a crash course in connection
‘Old-school’ networking remains invaluable, and a ‘101’ for young professionals is essential, says Julietta Dexter, co-founder and chief growth and purpose officer at ScienceMagic
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Marmite targets Gen Z appetite gap in campaign from Adam&eveDDB
By Nicola Kemp
Playful new spot urges young adults to try Marmite
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IPA research shows power of brand investment to the city
By Nicola Kemp
New research from the IPA underlines the importance of seeing marketing as an investment rather than a cost.
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JD Williams shatters stereotypes around midlife women
The new campaign from House 337 rewrites the narrative for midlife women and rejects outdated stereotypes
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Captain Morgan turns to meme for alcohol-free launch
The campaign stars viral sensation, Nick Fraser with a play on his iconic song 'Why You Always Lying'
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OVO campaign runs on greener energy
The digital out of home campaign, created by Saatchi & Saatchi showcases greener, cleaner renewable energy.
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Embracing AI-powered NPD strategies: A crucial step for global brands
By Ben Harknett
How to harness AI's capabilities effectively and efficiently in new product development
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Building inclusion from the inside out
For National Inclusion Week IMA-HOME’s Alex Uprichard outlines the importance of living and breathing inclusivity