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Is there a role for the Creative in the Creator Economy?
Katy Sumption, ECD of Social at Atomic London and Creative Lead at Supernova on the once in generation opportunity of the creator economy
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McDonald’s raises its arches for Christmas
The Christmas spot from Leo Burnett UK is a continuation of the ‘Raise Your Arches’ campaign
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KFC sticks to what it does best in Christmas campaign
Mother London’s latest campaign for fast food giant says chicken beats turkey at Christmas
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PETA festive campaign urges people to stop killing turkeys
The campaign from House 337 stars Jane Horrocks as a singing turkey calling for new Christmas traditions
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What a transformative year for creators can tell us about the future of influence
Paul Greenwood explores how changing times have repositioned influencers creating both challenges and opportunities
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WhatsApp: How are brand digital communities evolving?
Holly Eddleston on how communities can be built on social media
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Sainsbury’s asks ‘what does Santa have for his Christmas dinner?’
The Christmas campaign is the first from the retailer’s newly appointed agency, New Commercial Arts
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Asda and Havas bring Christmas joy with Michael Bublé
The supermarket highlights value for an ‘incrediBublé’ Christmas
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Meet John Lewis’ festive fly trap
By Nicola Kemp
The first Christmas campaign from Saatchi & Saatchi introduces the Christmas hero you didn’t know you needed.
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Trending: the rise of the "Granfluencer" in the UK
Holly Eddleston encourages brands to challenge their perceptions of influencers
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Kevin the carrot returns in the Christmas Factory
Aldi’s Christmas carrot from McCann UK has become a mainstay of the festive period
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Deliveroo says ‘Anything Goes’ at Christmas
The festive ad campaign from the delivery service encourages audiences to indulge in festive treats their own way this Christmas
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Is market research the final frontier for smaller brands?
By Katie Tucker
Katie Tucker, Author of Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want, on the importance of market research
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Morrisons Christmas singing oven gloves steal the show
The festive campaign from Leo Burnett celebrates giving a helping hand