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2024. A return to reality.
By Simon Long
IMA-HOME’s Simon Long urges the industry to get ready
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Truant celebrates Hip-Hop culture with latest UNRULY event
By Lucy Austin
The new era creative shop brings marketers and music together for an event to celebrate 50 years of the movement
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Green Marketing Gold: How brands can craft impactful content with minimal waste
By Jessica Vo
Environmental consciousness is fast becoming a part of decision making
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Was 2023 the year of a return to comedy for advertising?
By Algy Sharman
Joint’s Algy Sharman shares his favourite funny ads of the year
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Why JOAN London leant into exposure therapy to smash stigmas around 'vulva'
Kirsty Hathaway shares the importance of tackling taboos head on
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Burger King hijacks Christmas classics
The campaign from BBH uses humour to put a Burger King stamp on the festive season
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What if nature was our client?
By James Turner and Ally Kingston
James Turner, Founder of Glimpse, and Ally Kingston, Creative lead at Purpose Disruptors, delve into the creation of their unique brief for the ultimate client: nature
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The shifting landscape of cool: How brands shift culturally in times of hardship
By Dave Bennett
Sincerity, emotional intelligence and humour help brands to keep their cool
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Smirnoff takes aim at social isolation with culture and inclusion focus
By Nicola Kemp
New global campaign from Diageo’s Smirnoff brand takes aim at feelings of disconnection and isolation around the world
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Amazon brings to life the joy of gift giving
Amazon’s Christmas campaign embraces nostalgia and thoughtfulness for the festive season
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JD’s festive campaign focuses on the original bag for life
JD Sport highlights the cultural influence of its signature drawstring duffle bag in their Christmas campaign from Uncommon
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CX trends to watch in 2024
By Professor Steven Van Belleghem
Professor Steven van Belleghem shares the emerging technologies and trends to watch in customer experience
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Elves ignore Santa in TUI’s first festive spot
By Nicola Kemp
The feel good campaign, created by Leo Burnett, celebrates the joy of escapism.