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How 3D real-time tech can help massively cut carbon in 2024
By Steve Barnes
Collective London Co-founder, Steve Barnes, advocates for tech that helps to create more sustainable processes
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LNER dances into the New Year with new brand mascot
The campaign from M&C Saatchi takes inspiration from Fatboy Slim
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Let’s turn our feelings into things
By Joe Goulcher
Joe Goulcher reflects on how to meaningfully contribute to culture through comms
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2024, a quiet revolution
By Si Goodall
Si Goodall, Founder at The Ninety-Niners says 2024 will see mainstream culture back on the agenda
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LEAD 2024 to focus on responsible advertising
The IPA, AA and ISBA have announced the full lineup and agenda for LEAD 2024, the flagship industry conference
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Getting creative about creative thinking
Rebecca Holmes looks back on Cirkle’s 2023 achievements and considers how to be creative in 2024
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It’s not being in the moment, it’s being part of the moment
Snapchat’s Valentina Culatti shares the growing importance of connection and community
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Culture on macro, micro and nano level
By Mike Silver
Mike Silver explores the importance of culture no matter the scale
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‘The micro is eating the macro’
Weirdo Co-Founder & Creative Director, Louis Persent highlights the growing importance of subcultures in 2024
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Behind every great AI is an even greater creative
With a safe, intentional approach AI will help augment our creativity, says Dr Rebecca Swift
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Liberate your creativity before the machines do it to you
By Jon Williams
For too long, what passes for culture has been toxic masculinity, long hours and little reward, writes Jon Williams, Founder and CEO of The Liberty Guild
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New Year Revolutions: Investing in learning to bridge the green skills gap in marketing and advertising
By Jessica Tamsedge and Shuntaro Shimizu
Jessica Tamsedge, CEO, Dentsu Creative UK and Shuntaro Shimizu, Executive Director, Dentsu Group Sustainability Office, reflect on their learning experiences from 2023 and how this has fuelled their resolve to build a culture of learning within their teams in 2024
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Don’t be Accidentally Ignorant
As Generative AI tops the marketing agenda Imagination’s Helen Bellringer explains the importance of curating AI generated content
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Cracking the Christmas code: Why festive ads aren't clicking with Gen Alpha
As Gen Alpha gain influence, brands must adapt their coms strategies to make impact