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NSPCC harnesses the power of poetry in groundbreaking campaign

By Nicola Kemp

The genre-defying work starring Sex Education star T’Nia Miller shatters the illusion of the Instagrammable picture-perfect family.

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Mean Girls the Musical and nostalgia marketing

By Sunaina Sharma

For Sunaina Sharma, Mean Girls the Musical misses the mark in these nostalgic times

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Now, That’s What I Call Nike: What do the brand’s last 60 years sound like?

By Paul Reynolds

Paul Reynolds celebrates the brand’s milestone birthday by examining the sounds of some of its most iconic campaigns

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Marketers need to quieten down about AI

By Chris Jefford

Truant’s Chris Jefford urges the industry to think more strategically about the uses of AI

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From selling beef cubes to building communities

By Grant Hunter

Ahead of the 2024 Olympic Games in Paris Grant Hunter lifts the lid on the evolution of sports sponsorship and how brands can embrace participation

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Elevate your brand: make Social Impact your superpower

By Lameya Chaudhury

Lameya Chaudhury urges businesses to unlock the potential that comes with a renewed focus on social impact

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Current Account Switch Service says find what’s right for you

By Georgie Moreton

The humorous campaign features a frustrated fish owner to highlight the importance of finding a good fit

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Waitrose launches live shoppable cooking show

By Georgie Moreton

The show hosted by Ruby Bhogal and Alex Szrok allows audiences to shop the products they learn to cook

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IPA President launches People First Promise

By Georgie Moreton

The initiative has been designed to improve the collective mental health and wellbeing of people in the advertising industry

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How my daughter is buying into anti-ageing, luxury skincare aged 10 and a bit

By Anniki Sommerville

Brands must address targeting of young girls with beauty products, writes Anniki Sommerville, Director of Strategic Insights at Differentology.

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Into the Bright

By Jacob Benbunan

Jacob Benbunan shares key takeaways from the Into the Bright event

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‘Make that one day, today’

By Nicola Kemp

The Department for Education’s new campaign from M&C Saatchi is a rallying cry for reaching your full potential

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Be more Marina: Embracing the power of AI

By Tony Quinn

Tony Quinn considers the impact of AI and encourages the industry to learn from Marina Hyde’s forward-thinking mindset

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Placing culture at the heart of creative

By Ashika Chauhan

Ashika Chauhan shares the importance of culture and considers how AI will impact creativity in 2024

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