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Media Smart supports UK Government’s scam awareness drive
The campaign works to increase media literacy in young people and help create a better understanding of advertising.
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Why it’s time to bust the brand vs activation marketing myth
By Nick Cooper
Marketers need to find the right balance to maximise impact
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Things are about to get weird – why advertisers should embrace humour and surrealism
In times of crisis unpredictable creativity is about to make a comeback
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Now is the time to be confident in the soft power of cultural relevance
By Daniel Wood
In a broadening media landscape, advertisers need to seek out culturally relevant ways to connect with consumers
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Brands must support consumers facing financial squeeze
By Nicola Kemp
New research by media agency UM reveals that consumers believe brands should be doing more to help consumers through the cost of living crisis
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NatWest sprints out the blocks with feelgood Team GB campaign
By Nicola Kemp
The new campaign from The&Partnership urges customers to sprint towards their goals
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Why 2024 will be a turning point for sports role models
Research from Beano Brain shows a new generation is ushering in new attitudes toward women's sport
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Cadbury leans on nostalgia with return of ‘How do you eat yours?
By Nicola Kemp
The iconic question is back with a fresh campaign ahead of the key Easter sales period
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Will sustainability become fashionable in 2024?
As London Fashion Week hits the catwalk, Jeevan Georgina Hammond asks if the age of greenwashing is over
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Consumers want brands to be more human
A roundtable held by WePioneer underlined that now is the time to put human connection at the heart of marketing.
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Marketers must better speak the language of consumers
With consumers scattered across the media landscape, knowing how best to speak to consumers on which platforms is key
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Are Fractional CMOs the future or a strategic sacrifice?
Marketing Leader Visha Kudhail explores the impact of Fractional CMOs on modern business
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Pablo lights a path to universal access to rehabilitation
By Nicola Kemp
The agency has joined forces with rehabilitation nurse Kate Tantam to launch an emotive new campaign
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Football’s fashion own goal
By Turhan Osman
As London Fashion Week kicks off Turhan Osman explores what sporting brands should learn from the world of fashion.