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Lego Christmas cat celebrates the power of play
The dynamic campaign created by Our Lego agency introduces Cataclaws in a spot that champions imagination.
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Unlock Gen Z’s spending power this Black Friday with mobile marketing
With over half a billion pounds of spending power, Gen Z is a market brands won’t want to miss out on.
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Why personal style matters
By Alex Wilson
How to find individuality amongst the trend cycles.
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Gen Z comes of marketing age
By Mike Maynard
Both as consumers and marketers Gen Z is having a huge impact on marketing.
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John Lewis takes audiences on a journey to find the perfect gift
The spot is the final instalment of a three part ‘golden quarter‘ campaign from Saatchi & Saatchi.
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Gap champions individuality with ‘Give Your Gift’ campaign
A cast of creators launch the brand’s latest collection in time for the giving season.
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Alison Hammond adds sparkle to Christmas as the Very Godmother
The campaign taps into hun culture as Hammond helps shoppers solve Christmas conundrums.
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Why Gen Z’s use of groceries as a status symbol should give brands food for thought
By Kristy Snell
Kristy Snell, Creative Director at Chuck Studios, on building brand loyalty within a generation turning to food & drink to quench a thirst for luxury.
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Tesco taps into joy and nostalgia to feed Christmas spirit
The campaign from BBH London gets audiences into the festive spirit, whilst raising money for Trussell and FareShare.
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Dawn French’s Christmas fairy returns in M&S Food’s festive campaign
French stars alongside her animated self in this year’s Christmas campaign for the food & drink retailer.
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Disney wins Christmas with feel good film
By Nicola Kemp
Taika Waititi’s ‘The Boy & The Octopus’ created with Adam&EveDDB brings all the holiday feels to the festive season.
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Post Office aims to reduce festive stress with CGI
The ‘Helping you Master Christmas’ campaign celebrates the unsung heroes of the season.
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Shaun the Sheep is back for Barbour in festive spot
By Nicola Kemp
The feel-good festive campaign is designed to promote the brand’s accessories range.
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Starbucks offers moments of peace during Christmas stress
‘Drink In, Breathe Out’, by TBWA\London, invites consumers to take a beat this festive season.