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Irrelevant but not worthless: How to turn a rebrand into a refresh
Chuck Studios’ Olaf van Gerwen unpacks Lyle’s rebrand
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How nostalgia for the pre-smartphone era is driving design in the age of AI
Type is an impactful design choice that can speak volumes about where we are as a society, says Damien Collot
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Paris 2024: The green Olympic games
By Matt Readman
How sport has the power to act in the climate crisis
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Kids’ creativity is under threat, here’s what business and brands need to do about it
By Hannah March
Hannah March says we must not let the cost of living crisis push the need for a creative education down the agenda
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Philips comedic campaign champions uncomplicated coffee
The humorous campaign promotes no-nonsense coffee to showcase Philips’ new espresso machine
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Navigating the wild west of the creator economy
By Tom Sneddon
From embracing 'scruffy social' to fostering agile approaches, Tom Sneddon unveils four pivotal strategies to tap into the vast opportunities of the creator economy
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EE promotes British Sign Language with football superstars
The campaign helps to keep British Sign Language users involved in football culture
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Bridging the gap: aligning your creative impact with a business mindset
By Gary Preston
Creatives must embrace a proactive approach to measurement, moving beyond vanity metrics and focusing on commercial goals
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Never stand still: Keeping ahead of competitors through thought leadership
Edelman’s latest report explores how to stay ahead of trends and create relevant content
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Canon brings accessibility to photography with World Unseen
By Nicola Kemp
The groundbreaking exhibition and film series in partnership with the RNIB was created by VML UK
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Bear Necessities – the simple power of using bears in advertising
By Clare Turner
For World Bear Day Pearl & Dean’s Clare Turner celebrates Paddington
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Navigating economic strain while maintaining focus on DEI
Sandra Masiliso outlines how a focus on talent and DEI is critical to agency culture at DEPT