Trend

It’s time for marketing to step up its sustainability game

By Alice Date and Lucy Baumgartner

Alice Date and Lucy Baumgartner share the benefits of aligning marketing and sustainability teams for improved brand effectiveness and the environmental benefits of out-of-home

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The role of young voices in creating inclusive brands

By Geli Luna

Listening to and learning from young people can help brands achieve more authentic inclusion

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What film photography has taught me about the fundamentals of advertising

By Joanna Barnett

Joanna Barnett, Strategy Director at Truant shares how photography has helped broaden her perspective

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Work hard play hard: How playfulness delivers results for brands

By Sonia Danner

Communications that spark curiosity, creativity, and engagement don’t always need to be online, says Marketreach’s Sonia Danner

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Myclimate Carbon Tracker calculates the impact of influencer travel habits

By Georgie Moreton

The new campaign, from Jung von Matt Havel, aims to promote climate friendly travel alternatives.

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Understanding how AI will - and won’t - help you is the key to staying one step ahead

By Kate Ross

Kate Ross of eight&four explains how marketers can use the tech for productivity

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Bellwether budgets shine a light of optimism

By Georgie Moreton

Report reveals that UK marketing budget growth cools in Q1 but remains strong against yearly outlook

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No AI without DEI

By Hattie Matthews

Hattie Matthews, Co-Founder and CEO of Uncharted on why diversity is the cornerstone of responsible AI

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WhatsApp for customer engagement: Brand etiquette watchouts

By Sam Richardson

How brands can best leverage one of the most popular channels for personal communication

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Old El Paso makes some noise with Team GB

By Georgie Moreton

Ahead of the Paris 2024 Olympic Games the campaign, from M&C Saatchi, shows support for Team GB

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From Boomers to Gen Alpha - how to harness the qualities of creators across generations

By Jamie Ray

Brands must consider a broad range of influencer talent to get ahead and collaborate in more innovative ways

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Creativity is the currency that will differentiate brands

By Juan Miguel Lapido

GenAI will help create opportunities for brands to create attention-grabbing campaigns that deliver results

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Peperami’s anarchistic ‘Animal’ makes its return

By Georgie Moreton

The campaign from Fearless Union reintroduces Peperami’s brand mascot to a new audience

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Embracing Generative AI: Be the ‘yes, and’, not the ‘no, but’ person

By Steve Phillips

Steve Phillips shuns fearmongering in favour of a more open-minded approach to AI

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